Brandwave

Mercury Cider vs Rekorderlig:Which is more popular?

In September 2026, Rekorderlig had more branded searches than Mercury Cider among cider brands in Australia. Rekorderlig had about 2,900 branded searches, while Mercury Cider had 1,900. Rekorderlig made up 13.8% of all cider brand searches we track, and Mercury Cider accounted for 9%. When we asked ChatGPT and Google AI Overviews about cider brands, Mercury Cider and Rekorderlig each appeared in two of the four answers. Mercury Cider was mentioned before Rekorderlig in two out of three answers.

Among cider brands in Australia in September 2026

Who do people search for more?

Rekorderlig, about 53% more searches than Mercury Cider

Rekorderlig 2.9K searchesMercury Cider 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Mercury Cider in 2 of 4Rekorderlig in 2 of 4

Who does AI recommend more?

Mercury Cider, named ahead of Rekorderlig in 2 of 3 answers

Mercury Cider first in 2Rekorderlig first in 1

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mercury Cider was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rekorderlig was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mercury Cider was listed before Rekorderlig in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Somersby1st
  2. Strongbow2nd
  3. Willie Smith's3rd
  4. Mercury Cider4th
  5. Rekorderlig5th
  6. Bulmers6th
  7. Kopparberg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Somersby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Strongbow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Willie Smith's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rekorderlig2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mercury Cider2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bulmers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kopparberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cider brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Mercury Cider or Rekorderlig more popular in search?

This chart shows how often people search Google for Mercury Cider and Rekorderlig by name. Each line represents a brand's share of searches for all seven cider brands we track, month by month, from searches in Australia.

Mercury Cider and Rekorderlig among cider brands in Australia, by month

Share of searches by month for Rekorderlig, Mercury Cider. The figures are in the table below the chart.

View monthly share of searches table
MonthSomersbyRekorderligMercury CiderKopparbergStrongbowBulmersWillie Smith's
Oct 202564.1%8.2%8.2%6.9%5.6%3.8%3.1%
Nov 202560.9%9.6%8.1%8.1%6.5%4.4%2.4%
Dec 202550.2%14.9%10%10%6.6%5.4%3%
Jan 202655.8%10.7%10.7%9%5.6%4.1%4.1%
Feb 202659.4%9.6%9.6%9.6%6%3.5%2.3%
Mar 202658.6%9.5%9.5%9.5%5.9%4.3%2.8%
Apr 202657.6%9.3%11%9.3%5.8%4.2%2.8%
May 202659.6%9.6%9.6%7.8%6%4.3%2.9%
Jun 202660.9%11.7%9.8%6.2%5.4%3.6%2.4%
Jul 202659.4%11.4%9.6%7.8%6%3.5%2.3%
Aug 202654.8%13.3%10.5%8.8%7.2%3.3%2.2%
Sep 202657.6%13.8%9%7.6%6.2%3.4%2.3%

How has the Mercury Cider and Rekorderlig comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mercury Cider took it in April 2026, Rekorderlig took it in June 2026.
  • Across the 12 months ending September 2026, Mercury Cider’s share of searches among cider brands in Australia moved from 8.2% to 9%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in Australia moved from 8.2% to 13.8%, and its estimated monthly branded searches moved from 1.9K to 2.9K.

How did search popularity change for Australia cider brands in September 2026?

2 changes
  1. In September 2026, Rekorderlig gained share of searches among cider brands in Australia, from 13.3% to 13.8%.

  2. In September 2026, Mercury Cider lost share of searches among cider brands in Australia, from 10.5% to 9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mercury Cider’s and Rekorderlig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mercury Cider

1 branded search term

  • mercury cider

Rekorderlig

1 branded search term

  • rekorderlig

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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