Chicken chains in Australia:Which are most popular?

Name: Chicken chains in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, KFC was the most searched chicken chain in Australia, accounting for 53% of all searches among the six chains we track. When we checked with ChatGPT and Google AI Overviews, KFC, Red Rooster and Oporto were mentioned most often, in three of the four answers. Red Rooster was recommended most often, coming first in all three responses that gave a list.

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Top chicken chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, KFC, Red Rooster and Oporto were mentioned most often, in three of the four answers. Red Rooster was recommended most often, coming first in all three answers that gave a list. KFC was second, and Nando's was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
KFC	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Red Rooster	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Oporto	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
El Jannah	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Nando's	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Chicken Treat	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

KFC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Red Rooster3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oporto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
El Jannah2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nando's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Chicken Treat1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chicken chains

4 answers

Asked ChatGPT
“Which chicken chain has the best chicken in Australia?”
1. 1Red Rooster
2. 2KFC
3. 3Nando's
4. 4Oporto
Asked ChatGPT
“What are the best chicken chains in Australia?”
1. 1Red Rooster
2. 2Nando's
3. 3KFC
4. 4Oporto
5. 5El Jannah
6. 6Chicken Treat
Asked ChatGPT
“Where can I get good fast food chicken in Australia?”
1. 1Red Rooster
2. 2KFC
3. 3Oporto
4. 4El Jannah
Searched Google, AI Overview
“charcoal chicken”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fried chicken”

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which chicken chains do people search for most?

This chart shows how often people search Google for each chicken chain by name. Each line represents a brand's share of searches for all six chicken chains we track, month by month, from searches in Australia.

Share of searches among chicken chains in Australia, by month

Month	KFC	Red Rooster	El Jannah	Nando's	Oporto	Chicken Treat
Oct 2025	47.3%	17.3%	11.5%	11.5%	9.5%	2.8%
Nov 2025	52.2%	15.7%	10.5%	10.5%	8.6%	2.6%
Dec 2025	51%	15.3%	12.5%	10.2%	8.4%	2.5%
Jan 2026	48.8%	14.6%	11.9%	11.9%	9.8%	2.9%
Feb 2026	52.3%	15.6%	10.5%	10.5%	8.6%	2.6%
Mar 2026	49.7%	14.9%	14.9%	10%	8.2%	2.4%
Apr 2026	52.3%	15.6%	10.5%	10.5%	8.6%	2.6%
May 2026	53.1%	15.9%	10.6%	10.6%	7.1%	2.6%
Jun 2026	52.3%	15.6%	10.5%	10.5%	8.6%	2.6%
Jul 2026	50.5%	18.5%	10.1%	10.1%	8.3%	2.5%
Aug 2026	45.5%	20.3%	11.2%	11.2%	9.1%	2.7%
Sep 2026	53%	13%	10.6%	10.6%	10.6%	2.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	KFC	53%	823K	+22.3%	+7.5 points
2, held 2nd	Red Rooster Craveable Brands	13%	201K	-33.2%	-7.4 points
3, held 3rd	El Jannah	10.6%	165K	0%	-0.5 points
4, held 4th	Nando's	10.6%	165K	0%	-0.5 points
5, held 5th	Oporto Craveable Brands	10.6%	165K	+22.2%	+1.5 points
6, held 6th	Chicken Treat Craveable Brands	2.1%	33.1K	-18.3%	-0.6 points

1.KFC
53%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +7.5 points.
2.Red Rooster
13%
Held 2nd. 201K estimated branded searches, -33.2% vs prior month. Share -7.4 points.
3.El Jannah
10.6%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Nando's
10.6%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.Oporto
10.6%
Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
6.Chicken Treat
2.1%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

Which brand is most popular in search among chicken chains in Australia?

6 brands

In September 2026, KFC was the most searched among chicken chains in Australia, with an estimated 823K branded searches, 53% of all searches for the six we track. Red Rooster is in 2nd place, 40.1 percentage points behind at 13%.

Australia chicken chains, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
KFC	47.3% → 53%	53.1%May 2026	45.5%Aug 2026	1st
Red Rooster	17.3% → 13%	20.3%Aug 2026	13%Sep 2026	2nd
El Jannah	11.5% → 10.6%	14.9%Mar 2026	10.1%Jul 2026	3rd
Nando's	11.5% → 10.6%	11.9%Jan 2026	10%Mar 2026	4th
Oporto	9.5% → 10.6%	10.6%Sep 2026	7.1%May 2026	5th
Chicken Treat	2.8% → 2.1%	2.9%Jan 2026	2.1%Sep 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, KFC’s share of searches among chicken chains in Australia increased from 47.3% to 53%.
Across the 12 months ending September 2026, Red Rooster’s share of searches among chicken chains in Australia decreased from 17.3% to 13%.
Across the 12 months ending September 2026, El Jannah’s share of searches among chicken chains in Australia decreased from 11.5% to 10.6%.
Across the 12 months ending September 2026, Nando's’ share of searches among chicken chains in Australia decreased from 11.5% to 10.6%.
Across the 12 months ending September 2026, Oporto’s share of searches among chicken chains in Australia increased from 9.5% to 10.6%.
Across the 12 months ending September 2026, Chicken Treat’s share of searches among chicken chains in Australia decreased from 2.8% to 2.1%.
Across the 12 months ending September 2026, KFC’s share of searches among chicken chains in Australia peaked at 53.1% in May 2026 and was lowest at 45.5% in August 2026.
Across the 12 months ending September 2026, Red Rooster’s share of searches among chicken chains in Australia peaked at 20.3% in August 2026 and was lowest at 13% in September 2026.
Across the 12 months ending September 2026, El Jannah’s share of searches among chicken chains in Australia peaked at 14.9% in March 2026 and was lowest at 10.1% in July 2026.
Across the 12 months ending September 2026, Nando's’ share of searches among chicken chains in Australia peaked at 11.9% in January 2026 and was lowest at 10% in March 2026.
Across the 12 months ending September 2026, Oporto’s share of searches among chicken chains in Australia peaked at 10.6% in September 2026 and was lowest at 7.1% in May 2026.

How did search popularity change for Australia chicken chains in September 2026?

6 changes

In September 2026, KFC gained share of searches among chicken chains in Australia, from 45.5% to 53%.
In September 2026, Oporto gained share of searches among chicken chains in Australia, from 9.1% to 10.6%.
In September 2026, Red Rooster lost share of searches among chicken chains in Australia, from 20.3% to 13%.
In September 2026, Chicken Treat lost share of searches among chicken chains in Australia, from 2.7% to 2.1%.
In September 2026, El Jannah lost share of searches among chicken chains in Australia, from 11.2% to 10.6%.
In September 2026, Nando's lost share of searches among chicken chains in Australia, from 11.2% to 10.6%.

How are branded searches counted for chicken chains?

6 search terms

Each brand's share of searches among chicken chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.