Brandwave

Black Hawk vs Hill's:Which is more popular?

In September 2026, Hill's had more branded searches than Black Hawk among cat food brands in Australia. Hill's had about 1,300 branded searches, while Black Hawk had 1,000. Hill's made up 2.3% of all cat food brand searches we track, and Black Hawk accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about cat food brands, Hill's appeared in four of the five answers and Black Hawk in two. Hill's was mentioned before Black Hawk in three out of four answers that named either.

Among cat food brands in Australia in September 2026

Who do people search for more?

Hill's, about 30% more searches than Black Hawk

Hill's 1.3K searchesBlack Hawk 1K searches

Who does AI mention more?

Hill's, mentioned in 4 of 5 answers, Black Hawk in 2

Hill's in 4 of 5Black Hawk in 2 of 5

Who does AI recommend more?

Hill's, named ahead of Black Hawk in 3 of 4 answers

Hill's first in 3Black Hawk first in 1

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Black Hawk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hill's was listed before Black Hawk in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Feline Natural4th
  5. Black Hawk5th
  6. Whiskas6th
  7. Advance7th
  8. ZIWI Peak8th
  9. Felix9th
  10. Dine10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Black Hawk or Hill's more popular in search?

This chart shows how often people search Google for Black Hawk and Hill's by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Black Hawk and Hill's among cat food brands in Australia, by month

Share of searches by month for Hill's, Black Hawk. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvanceFeline Natural
Oct 202517.9%12.6%14.6%14.6%13.9%8%4.2%4.2%3.5%2.2%1.9%2.2%
Nov 202521.4%12.3%14.3%14.3%11.3%7.8%5.2%3.5%2.8%2.8%2.2%2.2%
Dec 202521.9%14.8%14.6%14.6%10.9%8%4.2%2.9%2.2%1.9%1.9%1.9%
Jan 202618.9%12.8%15.4%15.4%9.9%8.4%6.9%3%2.5%1.9%1.9%3%
Feb 202621.7%12.5%17.7%11.8%9.2%7.9%6.3%2.8%2.8%2.2%2.2%2.8%
Mar 202622.4%13%15%15%9.6%8.1%5.4%3%3%1.9%1.9%1.9%
Apr 202619.7%16.3%16.1%13.1%10.3%7.2%5.8%3.2%2.6%1.8%2%2%
May 202619%15.7%15.6%15.6%10%8.4%4.6%3.1%2.5%1.9%1.9%1.7%
Jun 202620.8%14.1%13.9%20.8%8.9%7.6%4.1%2.8%2.2%1.5%1.7%1.5%
Jul 202622.5%14.7%15%15%9.7%8.2%4.5%3%2.4%1.6%1.9%1.6%
Aug 202622.8%15.5%15.3%12.5%9.8%8.3%4.5%3.6%2.5%1.7%1.9%1.7%
Sep 202625.8%14.3%14.1%11.5%10.4%9.4%4.2%3.3%2.3%1.7%1.5%1.5%

How has the Black Hawk and Hill's comparison changed over the last 12 months?

3 findings
  • Hill's was ahead of Black Hawk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Hawk’s share of searches among cat food brands in Australia moved from 2.2% to 1.7%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in Australia moved from 3.5% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Black Hawk rose from 11th to 10th among cat food brands in Australia.

  2. Estimated monthly branded searches for Hill's in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Hawk’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Hawk

1 branded search term

  • black hawk cat food

Hill's

1 branded search term

  • hills cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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