Brandwave

Advance vs Black Hawk:Which is more popular?

In September 2026, Black Hawk had more branded searches than Advance among cat food brands in Australia. Black Hawk had about 1,000 branded searches, while Advance had 880. Black Hawk made up 1.7% of all cat food brand searches we track, and Advance accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about cat food brands, Advance and Black Hawk each appeared in two of the five answers. Advance was mentioned before Black Hawk in two out of three answers that named either.

Among cat food brands in Australia in September 2026

Who do people search for more?

Black Hawk, about 14% more searches than Advance

Black Hawk 1K searchesAdvance 880 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Advance in 2 of 5Black Hawk in 2 of 5

Who does AI recommend more?

Advance, named ahead of Black Hawk in 2 of 3 answers

Advance first in 2Black Hawk first in 1

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Advance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black Hawk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Advance was listed before Black Hawk in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Feline Natural4th
  5. Black Hawk5th
  6. Whiskas6th
  7. Advance7th
  8. ZIWI Peak8th
  9. Felix9th
  10. Dine10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Advance or Black Hawk more popular in search?

This chart shows how often people search Google for Advance and Black Hawk by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Advance and Black Hawk among cat food brands in Australia, by month

Share of searches by month for Black Hawk, Advance. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvanceFeline Natural
Oct 202517.9%12.6%14.6%14.6%13.9%8%4.2%4.2%3.5%2.2%1.9%2.2%
Nov 202521.4%12.3%14.3%14.3%11.3%7.8%5.2%3.5%2.8%2.8%2.2%2.2%
Dec 202521.9%14.8%14.6%14.6%10.9%8%4.2%2.9%2.2%1.9%1.9%1.9%
Jan 202618.9%12.8%15.4%15.4%9.9%8.4%6.9%3%2.5%1.9%1.9%3%
Feb 202621.7%12.5%17.7%11.8%9.2%7.9%6.3%2.8%2.8%2.2%2.2%2.8%
Mar 202622.4%13%15%15%9.6%8.1%5.4%3%3%1.9%1.9%1.9%
Apr 202619.7%16.3%16.1%13.1%10.3%7.2%5.8%3.2%2.6%1.8%2%2%
May 202619%15.7%15.6%15.6%10%8.4%4.6%3.1%2.5%1.9%1.9%1.7%
Jun 202620.8%14.1%13.9%20.8%8.9%7.6%4.1%2.8%2.2%1.5%1.7%1.5%
Jul 202622.5%14.7%15%15%9.7%8.2%4.5%3%2.4%1.6%1.9%1.6%
Aug 202622.8%15.5%15.3%12.5%9.8%8.3%4.5%3.6%2.5%1.7%1.9%1.7%
Sep 202625.8%14.3%14.1%11.5%10.4%9.4%4.2%3.3%2.3%1.7%1.5%1.5%

How has the Advance and Black Hawk comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Advance took it in April 2026, Black Hawk took it in September 2026.
  • Across the 12 months ending September 2026, Advance’s share of searches among cat food brands in Australia moved from 1.9% to 1.5%, and its estimated monthly branded searches held steady at 880.
  • Across the 12 months ending September 2026, Black Hawk’s share of searches among cat food brands in Australia moved from 2.2% to 1.7%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Black Hawk rose from 11th to 10th among cat food brands in Australia.

  2. In September 2026, Advance fell from 10th to 11th among cat food brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Advance’s and Black Hawk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Advance

1 branded search term

  • advance cat food

Black Hawk

1 branded search term

  • black hawk cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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