Brandwave

How popular isTiffany & Co.?

In September 2026, people searched for Tiffany & Co. by name about 74,000 times in Australia, about the same as the previous year. These searches made up 17% of all Australia jewellery brand searches, placing Tiffany & Co. second out of 12 brands. When we asked both ChatGPT and Google AI Overviews about jewellery brands, Tiffany & Co. appeared in three of the five answers and was the ninth most recommended of the 12.

Search and AI answers in September 2026

Tiffany & Co. is the second most searched of 12 competitors and the ninth most recommended in AI answers.

  1. SwarovskiShare of searches 31.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Tiffany & Co.Share of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 9th
  3. By CharlotteShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Arms of EveShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Sarah & SebastianShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+7 more

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tiffany & Co. was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tiffany & Co. is the ninth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. By Charlotte1st
  2. Temple of the Sun2nd
  3. Sarah & Sebastian3rd
  4. Mejuri4th
  5. Cushla Whiting5th
  6. Swarovski6th
  7. Pandora7th
  8. Arms of Eve8th
  9. Tiffany & Co.9th
  10. Natasha Schweitzer–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tiffany & Co.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • By Charlotte3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple of the Sun3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arms of Eve2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sarah & Sebastian2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mejuri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cushla Whiting2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Natasha Schweitzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which jewellery brands compete with Tiffany & Co.?

Tiffany & Co. against jewellery brands in Australia, by month

Share of searches by month for Swarovski, Tiffany & Co., By Charlotte, Arms of Eve, Sarah & Sebastian, Pandora, Mejuri. The figures are in the table below the chart.

View monthly share of searches table
MonthSwarovskiTiffany & Co.By CharlotteArms of EveSarah & SebastianPandoraMejuriNatasha SchweitzerTemple of the SunLucy FolkThomas SaboCushla Whiting
Oct 202533.6%15.1%12.3%8.3%10.1%8.8%4.5%1.7%2%2%1.3%0.33%
Nov 202533%12.1%14.7%12.1%8.1%8.6%5.4%1.3%1.6%1.3%1.3%0.25%
Dec 202537.6%13.7%11.3%9.2%9.2%9.4%3.4%1.2%1.8%1.5%1.2%0.2%
Jan 202633.8%15.2%12.4%8.3%12.4%7.2%3.7%1.7%2%1.7%1.4%0.33%
Feb 202636.3%16.3%10.9%7.3%10.9%7.7%4%1.5%1.8%1.8%1.2%0.35%
Mar 202630.9%17%13.9%9.3%11.3%6.6%4.1%1.9%1.9%1.5%1.2%0.37%
Apr 202630.4%16.7%13.6%9.1%11.1%7.6%5%1.8%1.8%1.5%0.99%0.36%
May 202635.1%15.7%12.9%7%10.5%7.9%4.7%1.7%1.7%1.4%0.94%0.34%
Jun 202635.6%16%13.1%8.7%8.7%7.6%3.9%1.4%2.1%1.4%0.95%0.35%
Jul 202632.4%17.7%11.9%7.9%9.7%8.4%5.3%1.9%1.9%1.1%1.3%0.38%
Aug 202629.6%16.2%13.2%8.9%10.8%9%5.9%1.8%1.8%1.2%1.2%0.42%
Sep 202631.1%17%13.9%9.3%9.3%8.5%4.2%1.9%1.9%1.2%1.2%0.37%

  1. 1.Swarovski

    31.1%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Tiffany & Co.

    17%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.By Charlotte

    13.9%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Arms of Eve

    9.3%

    Moved from 6th to 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Sarah & Sebastian

    9.3%

    Moved from 4th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  6. 6.Pandora

    8.5%

    Moved from 5th to 6th. 37K estimated branded searches, -10.2% vs prior month. Share -0.5 points.

  7. 7.Mejuri

    4.2%

    Held 7th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.8 points.

  8. 8.Natasha Schweitzer

    1.9%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Temple of the Sun

    1.9%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Lucy Folk

    1.2%

    Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Thomas Sabo

    1.2%

    Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Cushla Whiting

    0.37%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare popularity between Tiffany & Co. and its closest rivals

Every comparison with Tiffany & Co.

11 comparisons

How has branded search demand for Tiffany & Co. changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tiffany & Co. in Australia held steady at 74K.
  • Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands in Australia increased from 15.1% to 17%.
  • Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery brands in Australia peaked at 17.7% in July 2026 and was lowest at 12.1% in November 2025.

How did search popularity change for Australia jewellery brands in September 2026?

6 changes

  1. In September 2026, Swarovski gained share of searches among jewellery brands in Australia, from 29.6% to 31.1%.

  2. In September 2026, Tiffany & Co. gained share of searches among jewellery brands in Australia, from 16.2% to 17%.

  3. In September 2026, By Charlotte gained share of searches among jewellery brands in Australia, from 13.2% to 13.9%.

  4. In September 2026, Mejuri lost share of searches among jewellery brands in Australia, from 5.9% to 4.2%.

  5. In September 2026, Sarah & Sebastian lost share of searches among jewellery brands in Australia, from 10.8% to 9.3%.

  6. In September 2026, Arms of Eve rose from 6th to 4th among jewellery brands in Australia.

How are Tiffany & Co.’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tiffany & Co.’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tiffany and co

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How the Brand Demand Index is measured

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