Brandwave

How popular isTan-Luxe?

In September 2026, people searched for Tan-Luxe by name about 480 times in Australia, a 33.3% decrease from the previous year. These searches made up 0.83% of all Australia self-tan brand searches, placing Tan-Luxe eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about self-tan brands, Tan-Luxe did not appear in any of the answers.

Search and AI answers in September 2026

Tan-Luxe is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. Loving TanShare of searches 38.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Bali BodyShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Bondi SandsShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Eco TanShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Tan-LuxeShare of searches 0.83%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tan-Luxe did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bondi Sands1st
  2. Loving Tan2nd
  3. Bali Body3rd
  4. Eco Tan4th
  5. Le Tan5th
  6. St.Tropez–
  7. b.tan–
  8. Tan-Luxe–
  9. Isle of Paradise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bali Body3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eco Tan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Tan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • St.Tropez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • b.tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which self-tan brands compete with Tan-Luxe?

Tan-Luxe against self-tan brands in Australia, by month

Share of searches by month for Loving Tan, Bali Body, Bondi Sands, Eco Tan, St.Tropez, b.tan, Tan-Luxe. The figures are in the table below the chart.

View monthly share of searches table
MonthLoving TanBali BodyBondi SandsEco TanSt.Tropezb.tanLe TanTan-LuxeIsle of Paradise
Oct 202526.9%22%18.8%14.7%9.1%5.3%1.3%1.3%0.71%
Nov 202531.1%20.8%14.8%20.8%5.8%4.1%1%1%0.55%
Dec 202528.7%19.2%17.1%19.2%7.9%4.7%1.4%1.1%0.62%
Jan 202631.5%21.1%15.6%17.2%7.3%4.2%1.2%1.5%0.55%
Feb 202638.1%20.8%15.4%13.9%5.9%3.3%1%1%0.54%
Mar 202638.1%20.8%15.7%13.9%5.7%3.3%1%1%0.44%
Apr 202637%20.3%18.3%13.5%5.6%3.3%0.98%0.8%0.35%
May 202642.4%15.5%17.1%12.6%7.7%2.3%1.1%0.91%0.33%
Jun 202642.4%15.5%17.8%12.6%6.5%2.3%1.1%1.4%0.33%
Jul 202641.1%18.4%17.2%12.2%6.3%2.3%1.1%1.1%0.32%
Aug 202640.2%17.9%16.3%14.7%6.1%2.4%1.3%0.87%0.31%
Sep 202638.5%21%18.4%9.4%7.3%2.8%1.5%0.83%0.36%

  1. 1.Loving Tan

    38.5%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Bali Body

    21%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  3. 3.Bondi Sands

    18.4%

    Held 3rd. 10.6K estimated branded searches, +18.3% vs prior month. Share +2.2 points.

  4. 4.Eco Tan

    9.4%

    Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -5.3 points.

  5. 5.St.Tropez

    7.3%

    Held 5th. 4.2K estimated branded searches, +24% vs prior month. Share +1.1 points.

  6. 6.b.tan

    2.8%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.4 points.

  7. 7.Le Tan

    1.5%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Tan-Luxe

    0.83%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Isle of Paradise

    0.36%

    Held 9th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

Bondi Sands sells other things too, so only its searches that name this product count here, like “bondi sands tan”.

Compare popularity between Tan-Luxe and its closest rivals

Every comparison with Tan-Luxe

8 comparisons

How has branded search demand for Tan-Luxe changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tan-Luxe in Australia fell from 720 to 480.
  • Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in Australia held steady, from 1.3% to 0.83%.

How did search popularity change for Australia self-tan brands in September 2026?

6 changes

  1. In September 2026, Bali Body gained share of searches among self-tan brands in Australia, from 17.9% to 21%.

  2. In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%.

  3. In September 2026, St.Tropez gained share of searches among self-tan brands in Australia, from 6.1% to 7.3%.

  4. In September 2026, Eco Tan lost share of searches among self-tan brands in Australia, from 14.7% to 9.4%.

  5. In September 2026, Loving Tan lost share of searches among self-tan brands in Australia, from 40.2% to 38.5%.

  6. Tan-Luxe’s share of searches among self-tan brands in Australia has lost ground for 3 months in a row, from 1.4% to 0.83% in September 2026.

How are Tan-Luxe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tan-Luxe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tan luxe

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How the Brand Demand Index is measured

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