Brandwave

How popular isRuggable?

In September 2026, people searched for Ruggable by name about 14,800 times in Australia, about the same as the previous year. These searches made up 19.2% of all Australia rug retailer searches, placing Ruggable second out of seven retailers. When we asked both ChatGPT and Google AI Overviews about rug retailers, Ruggable appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Ruggable is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. IKEAShare of searches 35.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. RuggableShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Miss AmaraShare of searches 15.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SpotlightShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Temple & WebsterShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top rug retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ruggable was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ruggable is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miss Amara1st
  2. Ruggable2nd
  3. Temple & Webster3rd
  4. IKEA4th
  5. Spotlight5th
  6. Rug Culture6th
  7. Rugs a Million–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miss Amara5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Temple & Webster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruggable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotlight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rug Culture1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rugs a Million0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rug retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which rug retailers compete with Ruggable?

Ruggable against rug retailers in Australia, by month

Share of searches by month for IKEA, Ruggable, Miss Amara, Spotlight, Temple & Webster, Rug Culture. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEARuggableMiss AmaraSpotlightTemple & WebsterRug CultureRugs a Million
Oct 202532.2%17.6%21.5%14.4%9.6%1.9%2.9%
Nov 202526.4%21.6%26.4%11.8%9.6%1.9%2.3%
Dec 202529.9%24.4%16.3%16.3%8.9%1.7%2.6%
Jan 202631.4%20.9%17.1%17.1%9.4%1.9%2.2%
Feb 202633.5%22.3%14.9%14.9%10%2%2.4%
Mar 202635.7%19.5%15.9%15.9%8.7%2.1%2.1%
Apr 202632.5%21.7%14.5%17.7%9.7%1.9%1.9%
May 202635.2%23.6%12.9%15.7%8.6%2%2%
Jun 202633.6%22.5%15%15%10%1.9%1.9%
Jul 202634.5%18.9%15.4%18.9%8.4%2%2%
Aug 202635.7%19.5%16%16%8.7%2%2%
Sep 202635.1%19.2%15.7%15.7%10.5%2.1%1.7%

  1. 1.IKEA

    35.1%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  2. 2.Ruggable

    19.2%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  3. 3.Miss Amara

    15.7%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Spotlight

    15.7%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Temple & Webster

    10.5%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  6. 6.Rug Culture

    2.1%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  7. 7.Rugs a Million

    1.7%

    Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.4 points.

IKEA and Temple & Webster sell other things too, so only their searches that name this product count here, like “ikea rugs”.

Compare popularity between Ruggable and its closest rivals

Every comparison with Ruggable

6 comparisons

How has branded search demand for Ruggable changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ruggable in Australia held steady at 14.8K.
  • Across the 12 months ending September 2026, Ruggable’s share of searches among rug retailers in Australia increased from 17.6% to 19.2%.
  • Across the 12 months ending September 2026, Ruggable’s share of searches among rug retailers in Australia peaked at 24.4% in December 2025 and was lowest at 17.6% in October 2025.
  • Across the 12 months ending September 2026, Ruggable rose from 3rd to 2nd among rug retailers in Australia.

How did search popularity change for Australia rug retailers in September 2026?

4 changes

  1. In September 2026, Temple & Webster gained share of searches among rug retailers in Australia, from 8.7% to 10.5%.

  2. In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%.

  3. Estimated monthly branded searches for Rugs a Million in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

  4. Estimated monthly branded searches for Miss Amara in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are Ruggable’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ruggable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ruggable

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How the Brand Demand Index is measured

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