Brandwave

How popular isMaurice Blackburn?

In September 2026, people searched for Maurice Blackburn by name about 18,100 times in Australia, a 22.3% increase from the previous year. These searches made up 46.4% of all Australia personal injury lawyer searches, placing Maurice Blackburn first out of four brands. When we asked both ChatGPT and Google AI Overviews about personal injury lawyers, Maurice Blackburn appeared in two of the four answers and was the most recommended of the four.

Search and AI answers in September 2026

Maurice Blackburn is the most searched of 4 competitors and the most recommended in AI answers.

  1. Maurice BlackburnShare of searches 46.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  2. Slater and GordonShare of searches 25.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. Shine LawyersShare of searches 16.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Turner Freeman LawyersShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top personal injury lawyers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maurice Blackburn was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Maurice Blackburn is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maurice Blackburn1st
  2. Slater and Gordon2nd
  3. Shine Lawyers3rd
  4. Turner Freeman Lawyers4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maurice Blackburn2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Slater and Gordon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shine Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Turner Freeman Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about personal injury lawyers

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which personal injury lawyers compete with Maurice Blackburn?

Maurice Blackburn against personal injury lawyers in Australia, by month

Share of searches by month for Maurice Blackburn, Slater and Gordon, Shine Lawyers, Turner Freeman Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthMaurice BlackburnSlater and GordonShine LawyersTurner Freeman Lawyers
Oct 202539.8%26.6%21.8%11.8%
Nov 202535.1%28.7%23.5%12.8%
Dec 202535.9%24%29.4%10.7%
Jan 202639.8%21.8%26.6%11.8%
Feb 202631.4%25.7%31.4%11.4%
Mar 202644%29.3%16%10.7%
Apr 202638.7%25.9%21.2%14.1%
May 202635.1%23.5%28.7%12.8%
Jun 202635.1%28.7%23.5%12.8%
Jul 202641.5%27.7%18.5%12.3%
Aug 202643.9%29.4%16%10.7%
Sep 202646.4%25.4%16.9%11.3%

  1. 1.Maurice Blackburn

    46.4%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Slater and Gordon

    25.4%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4 points.

  3. 3.Shine Lawyers

    16.9%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Turner Freeman Lawyers

    11.3%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Maurice Blackburn and its closest rivals

Every comparison with Maurice Blackburn

3 comparisons

How has branded search demand for Maurice Blackburn changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maurice Blackburn in Australia rose from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Maurice Blackburn’s share of searches among personal injury lawyers in Australia increased from 39.8% to 46.4%.
  • Across the 12 months ending September 2026, Maurice Blackburn’s share of searches among personal injury lawyers in Australia peaked at 46.4% in September 2026 and was lowest at 31.4% in February 2026.

How did search popularity change for Australia personal injury lawyers in September 2026?

4 changes

  1. In September 2026, Maurice Blackburn gained share of searches among personal injury lawyers in Australia, from 43.9% to 46.4%.

  2. In September 2026, Shine Lawyers gained share of searches among personal injury lawyers in Australia, from 16% to 16.9%.

  3. In September 2026, Turner Freeman Lawyers gained share of searches among personal injury lawyers in Australia, from 10.7% to 11.3%.

  4. In September 2026, Slater and Gordon lost share of searches among personal injury lawyers in Australia, from 29.4% to 25.4%.

How are Maurice Blackburn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Maurice Blackburn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maurice blackburn

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How the Brand Demand Index is measured

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