Brandwave

How popular isLaubman & Pank?

In September 2026, people searched for Laubman & Pank by name about 5,790 times in Australia, about the same as the previous year. These searches made up 1.5% of all Australia optometrist searches, placing Laubman & Pank fourth out of four optometrists. When we asked both ChatGPT and Google AI Overviews about optometrists, Laubman & Pank appeared in one of the three answers.

Search and AI answers in September 2026

Laubman & Pank is the fourth most searched of 4 competitors.

  1. SpecsaversShare of searches 75.5%Mentioned in 3 of 3 AI answers
  2. OPSMShare of searches 18.6%Mentioned in 1 of 3 AI answers
  3. Bupa OpticalShare of searches 4.5%Mentioned in 0 of 3 AI answers
  4. Laubman & PankShare of searches 1.5%Mentioned in 1 of 3 AI answers
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Top optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Laubman & Pank was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers3 of 3Named in 3 of 3 ChatGPT answers
  • OPSM1 of 3Named in 1 of 3 ChatGPT answers
  • Laubman & Pank1 of 3Named in 1 of 3 ChatGPT answers
  • Bupa Optical0 of 3Named in 0 of 3 ChatGPT answers

See every answer about optometrists

3 answers
  • Asked ChatGPT

    “Which optometrist should I go to in Australia?”

    1. 1Specsavers
  • Asked ChatGPT

    “What are the best optometrist chains in Australia?”

    1. 1Specsavers
    2. 2OPSM
    3. 3Laubman & Pank
  • Asked ChatGPT

    “What's the cheapest place for glasses and an eye test in Australia?”

    1. 1Specsavers
  • Searched Google, AI Overview

    “optometrist”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “optometrist near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which optometrists compete with Laubman & Pank?

Laubman & Pank against optometrists in Australia, by month

Share of searches by month for Specsavers, OPSM, Bupa Optical, Laubman & Pank. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMBupa OpticalLaubman & Pank
Oct 202575.6%18.6%4.6%1.2%
Nov 202575.7%18.5%4.6%1.2%
Dec 202574.7%18.4%5.5%1.4%
Jan 202675.4%18.5%4.6%1.5%
Feb 202675.4%18.5%4.5%1.5%
Mar 202679%15.9%3.9%1.3%
Apr 202675.5%18.6%4.5%1.5%
May 202675.5%18.6%4.5%1.5%
Jun 202675.5%18.6%4.5%1.5%
Jul 202675.5%18.6%4.5%1.4%
Aug 202679.6%16%3.2%1.3%
Sep 202675.5%18.6%4.5%1.5%
  1. 1.Specsavers

    75.5%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.OPSM

    18.6%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  4. Held 4th. 5.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Laubman & Pank and its closest rivals

Every comparison with Laubman & Pank

3 comparisons

How has branded search demand for Laubman & Pank changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Laubman & Pank in Australia held steady, from 5.9K to 5.8K.
  • Across the 12 months ending September 2026, Laubman & Pank’s share of searches among optometrists in Australia held steady, from 1.2% to 1.5%.

How did search popularity change for Australia optometrists in September 2026?

3 changes
  1. In September 2026, OPSM gained share of searches among optometrists in Australia, from 16% to 18.6%.

  2. In September 2026, Bupa Optical gained share of searches among optometrists in Australia, from 3.2% to 4.5%.

  3. In September 2026, Specsavers lost share of searches among optometrists in Australia, from 79.6% to 75.5%.

How are Laubman & Pank’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Laubman & Pank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • laubman & pank
  • laubman and pank

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How the Brand Demand Index is measured

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