Brandwave

How popular isCOSRX?

In September 2026, people searched for COSRX by name about 6,600 times in Australia, about the same as the previous year. These searches made up 4.3% of all Australia Korean skincare brand searches, placing COSRX sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about Korean skincare brands, COSRX appeared in four of the five answers and was the second most recommended of the 12.

Search and AI answers in September 2026

COSRX is the sixth most searched of 12 competitors and the second most recommended in AI answers.

  1. MedicubeShare of searches 39.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. Beauty of JoseonShare of searches 14.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AnuaShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. LaneigeShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. COSRXShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+7 more

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Top Korean skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. COSRX is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beauty of Joseon1st
  2. COSRX2nd
  3. SKIN10043rd
  4. Round Lab4th
  5. Anua5th
  6. Laneige6th
  7. Medicube7th
  8. Dr. Jart+8th
  9. Innisfree–
  10. Torriden–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKIN10045 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSRX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medicube3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laneige2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Jart+1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Innisfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Torriden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about Korean skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which Korean skincare brands compete with COSRX?

COSRX against Korean skincare brands in Australia, by month

Share of searches by month for Medicube, Beauty of Joseon, Anua, Laneige, Innisfree, COSRX, Torriden, SKIN1004, Sulwhasoo. The figures are in the table below the chart.

View monthly share of searches table
MonthMedicubeBeauty of JoseonAnuaLaneigeInnisfreeCOSRXTorridenSKIN1004SulwhasooDr. Jart+Some By MiRound Lab
Oct 202522.3%18.3%6.7%18.3%8.2%5.4%3%5.4%5.4%3.6%2%1.3%
Nov 202525.1%16.8%6.1%20.5%9.2%4.1%2.2%6.1%4.1%2.7%1.8%1.2%
Dec 202524.7%16.5%7.4%20.2%9%4.9%2.7%4.9%4%2.7%1.8%1.2%
Jan 202629%19.4%7.1%15.9%7.1%4.7%3.1%3.9%3.9%2.6%2.1%1.4%
Feb 202630.5%16.7%7.5%16.7%6.1%5%3.3%4.1%4.1%2.7%2.2%1.2%
Mar 202627.8%15.2%8.3%15.2%6.8%6.8%3.7%3.7%5.6%2.4%3%1.3%
Apr 202631.8%17.4%7.8%11.6%6.4%6.4%3.5%4.2%5.2%2.3%2.3%1.3%
May 202640.6%14.9%8.1%9.9%5.4%5.4%3.6%3%3.6%2.4%1.9%1.1%
Jun 202642.2%12.6%8.4%10.3%5.6%4.6%3.8%3.1%3.8%2.5%2%1.1%
Jul 202645.1%13.5%7.4%9%4.9%4%3.3%3.3%4%2.7%1.8%0.98%
Aug 202644.8%13.4%7.3%9%4.9%4.9%4%3.3%3.3%2.2%1.8%1.2%
Sep 202639.9%14.6%9.7%9.7%5.3%4.3%4.3%3.6%3.6%1.9%1.9%1.1%

  1. 1.Medicube

    39.9%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Beauty of Joseon

    14.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Anua

    9.7%

    Moved from 4th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  4. 4.Laneige

    9.7%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Innisfree

    5.3%

    Moved from 6th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.COSRX

    4.3%

    Moved from 5th to 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  7. 7.Torriden

    4.3%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.SKIN1004

    3.6%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Sulwhasoo

    3.6%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Dr. Jart+

    1.9%

    Held 10th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

  11. 11.Some By Mi

    1.9%

    Held 11th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. 12.Round Lab

    1.1%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare popularity between COSRX and its closest rivals

Every comparison with COSRX

11 comparisons

How has branded search demand for COSRX changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for COSRX in Australia held steady at 6.6K.
  • Across the 12 months ending September 2026, COSRX’s share of searches among Korean skincare brands in Australia decreased from 5.4% to 4.3%.
  • Across the 12 months ending September 2026, COSRX’s share of searches among Korean skincare brands in Australia peaked at 6.8% in March 2026 and was lowest at 4% in July 2026.

How did search popularity change for Australia Korean skincare brands in September 2026?

6 changes

  1. In September 2026, Anua overtook Laneige to rank 3rd among Korean skincare brands in Australia, with 9.7% of the searches.

  2. In September 2026, Beauty of Joseon gained share of searches among Korean skincare brands in Australia, from 13.4% to 14.6%.

  3. In September 2026, Laneige gained share of searches among Korean skincare brands in Australia, from 9% to 9.7%.

  4. In September 2026, Medicube lost share of searches among Korean skincare brands in Australia, from 44.8% to 39.9%.

  5. In September 2026, COSRX lost share of searches among Korean skincare brands in Australia, from 4.9% to 4.3%.

  6. In September 2026, Innisfree rose from 6th to 5th among Korean skincare brands in Australia.

How are COSRX’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cosrx

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How the Brand Demand Index is measured

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