COSRX vs Laneige:Which is more popular?
In September 2026, Laneige had more branded searches than COSRX among Korean skincare brands in Australia. Laneige had about 14,800 branded searches, while COSRX had 6,600. Laneige made up 9.7% of all Korean skincare brand searches we track, and COSRX accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about Korean skincare brands, COSRX appeared in four of the five answers and Laneige in two. COSRX was mentioned before Laneige in every answer that named either.
Who do people search for more?
Laneige, about 2 searches for every 1 for COSRX
Who does AI mention more?
COSRX, mentioned in 4 of 5 answers, Laneige in 2
Who does AI recommend more?
COSRX, named ahead of Laneige in 4 of 4 answers
Follow COSRX vs Laneige and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Korean skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Laneige was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. COSRX was listed before Laneige in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10045 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- COSRX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medicube3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Anua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Laneige2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Jart+1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Innisfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Torriden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean skincare brands
5 answers
Asked ChatGPT
“Which Korean skincare brand should I try?”
Asked ChatGPT
“What are the best Korean skincare brands?”
Asked ChatGPT
“What's the best Korean sunscreen?”
Searched Google, AI Overview
“korean skincare”
Searched Google, AI Overview
“k beauty”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is COSRX or Laneige more popular in search?
This chart shows how often people search Google for COSRX and Laneige by name. Each line represents a brand's share of searches for all 12 Korean skincare brands we track, month by month, from searches in Australia.
Share of searches by month for Laneige, COSRX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Medicube | Beauty of Joseon | Anua | Laneige | Innisfree | COSRX | Torriden | SKIN1004 | Sulwhasoo | Dr. Jart+ | Some By Mi | Round Lab |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 18.3% | 6.7% | 18.3% | 8.2% | 5.4% | 3% | 5.4% | 5.4% | 3.6% | 2% | 1.3% |
| Nov 2025 | 25.1% | 16.8% | 6.1% | 20.5% | 9.2% | 4.1% | 2.2% | 6.1% | 4.1% | 2.7% | 1.8% | 1.2% |
| Dec 2025 | 24.7% | 16.5% | 7.4% | 20.2% | 9% | 4.9% | 2.7% | 4.9% | 4% | 2.7% | 1.8% | 1.2% |
| Jan 2026 | 29% | 19.4% | 7.1% | 15.9% | 7.1% | 4.7% | 3.1% | 3.9% | 3.9% | 2.6% | 2.1% | 1.4% |
| Feb 2026 | 30.5% | 16.7% | 7.5% | 16.7% | 6.1% | 5% | 3.3% | 4.1% | 4.1% | 2.7% | 2.2% | 1.2% |
| Mar 2026 | 27.8% | 15.2% | 8.3% | 15.2% | 6.8% | 6.8% | 3.7% | 3.7% | 5.6% | 2.4% | 3% | 1.3% |
| Apr 2026 | 31.8% | 17.4% | 7.8% | 11.6% | 6.4% | 6.4% | 3.5% | 4.2% | 5.2% | 2.3% | 2.3% | 1.3% |
| May 2026 | 40.6% | 14.9% | 8.1% | 9.9% | 5.4% | 5.4% | 3.6% | 3% | 3.6% | 2.4% | 1.9% | 1.1% |
| Jun 2026 | 42.2% | 12.6% | 8.4% | 10.3% | 5.6% | 4.6% | 3.8% | 3.1% | 3.8% | 2.5% | 2% | 1.1% |
| Jul 2026 | 45.1% | 13.5% | 7.4% | 9% | 4.9% | 4% | 3.3% | 3.3% | 4% | 2.7% | 1.8% | 0.98% |
| Aug 2026 | 44.8% | 13.4% | 7.3% | 9% | 4.9% | 4.9% | 4% | 3.3% | 3.3% | 2.2% | 1.8% | 1.2% |
| Sep 2026 | 39.9% | 14.6% | 9.7% | 9.7% | 5.3% | 4.3% | 4.3% | 3.6% | 3.6% | 1.9% | 1.9% | 1.1% |
How has the COSRX and Laneige comparison changed over the last 12 months?
3 findings
- Laneige was ahead of COSRX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COSRX’s share of searches among Korean skincare brands in Australia moved from 5.4% to 4.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Laneige’s share of searches among Korean skincare brands in Australia moved from 18.3% to 9.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for Australia Korean skincare brands in September 2026?
3 changes
In September 2026, Anua overtook Laneige to rank 3rd among Korean skincare brands in Australia, with 9.7% of the searches.
In September 2026, Laneige gained share of searches among Korean skincare brands in Australia, from 9% to 9.7%.
In September 2026, COSRX lost share of searches among Korean skincare brands in Australia, from 4.9% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using COSRX’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Korean skincare brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.