How popular isBioCeuticals?
In September 2026, people searched for BioCeuticals by name about 20,000 times in Australia, about the same as the previous year. These searches made up 42.9% of all Australia vitamin brand searches, placing BioCeuticals first out of six brands. When we asked both ChatGPT and Google AI Overviews about vitamin brands, BioCeuticals appeared in two of the five answers and was the fourth most recommended of the six.
BioCeuticals is the most searched of 6 competitors and the fourth most recommended in AI answers.
BioCeuticalsShare of searches 42.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BlackmoresShare of searches 28.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SwisseShare of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BioglanShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Nature's WayShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BioCeuticals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BioCeuticals is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Blackmores1st
- Swisse2nd
Cenovis3rd- BioCeuticals4th
- Nature's Way5th
- Bioglan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blackmores4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swisse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cenovis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BioCeuticals2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nature's Way2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bioglan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin brands
5 answers
Asked ChatGPT
“Which vitamin brand is the best in Australia?”
Asked ChatGPT
“What are the best vitamin and supplement brands in Australia?”
Asked ChatGPT
“Which multivitamin brand in Australia is worth buying?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which vitamin brands compete with BioCeuticals?
Share of searches by month for BioCeuticals, Blackmores, Swisse, Bioglan, Nature's Way, Cenovis. The figures are in the table below the chart.
View monthly share of searches table
| Month | BioCeuticals | Blackmores | Swisse | Bioglan | Nature's Way | Cenovis |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Nov 2025 | 43.4% | 29% | 12.9% | 7% | 4.6% | 3.1% |
| Dec 2025 | 42.9% | 28.7% | 12.8% | 8.4% | 4.6% | 2.6% |
| Jan 2026 | 45.8% | 25.1% | 13.7% | 7.3% | 4.8% | 3.3% |
| Feb 2026 | 42.4% | 28.4% | 12.6% | 8.3% | 5.4% | 2.9% |
| Mar 2026 | 42.5% | 28.4% | 12.7% | 8.5% | 5.6% | 2.3% |
| Apr 2026 | 44.8% | 24.5% | 13.4% | 8.9% | 5.9% | 2.5% |
| May 2026 | 44.7% | 24.4% | 13.3% | 7.2% | 7.2% | 3.2% |
| Jun 2026 | 46.8% | 25.6% | 11.4% | 7.5% | 6.2% | 2.6% |
| Jul 2026 | 45.6% | 24.9% | 11.1% | 9.1% | 6% | 3.3% |
| Aug 2026 | 42.2% | 28.2% | 12.6% | 8.4% | 5.6% | 3% |
| Sep 2026 | 42.9% | 28.7% | 12.8% | 6.9% | 5.7% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 18.1K | 0% | +0.7 points | |
| 2, held 2nd | 28.7% | 12.1K | 0% | +0.5 points | |
| 3, held 3rd | 12.8% | 5.4K | 0% | +0.2 points | |
| 4, held 4th | 6.9% | 2.9K | -19.4% | -1.5 points | |
| 5, held 5th | 5.7% | 2.4K | 0% | +0.1 points | |
| 6, held 6th | 3.1% | 1.3K | 0% | +0.1 points |
42.9%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
28.7%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Swisse12.8%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Bioglan6.9%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.5 points.
5.7%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Cenovis3.1%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between BioCeuticals and its closest rivals
Every comparison with BioCeuticals
11 comparisons
How has branded search demand for BioCeuticals changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BioCeuticals in Australia held steady, from 20.5K to 20K.
- Across the 12 months ending September 2026, BioCeuticals’ share of searches among vitamin brands in Australia decreased from 43.4% to 42.9%.
- Across the 12 months ending September 2026, BioCeuticals’ share of searches among vitamin brands in Australia peaked at 46.8% in June 2026 and was lowest at 42.2% in August 2026.
How did search popularity change for Australia vitamin brands in September 2026?
3 changes
In September 2026, BioCeuticals gained share of searches among vitamin brands in Australia, from 42.2% to 42.9%.
In September 2026, Bioglan lost share of searches among vitamin brands in Australia, from 8.4% to 6.9%.
Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are BioCeuticals’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BioCeuticals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bioceuticals
- bioceuticals probiotic
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Where does BioCeuticals compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vitamin brands | 1st of 6 | 42.9% | Shown above |
| Probiotic brands | 4th of 9 | 5% | Show ranking |
Is BioCeuticals your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.