How popular isAthena Home Loans in search?
In September 2026, people searched for Athena Home Loans by name about 2,900 times in Australia, a 34.1% decrease from the previous year. These searches made up 1.6% of all Australia online home loan lender searches, placing Athena Home Loans fifth out of six lenders.
ubank42.4%
Pepper Money27.7%
Up19.4%
Unloan8.3%
Athena Home Loans1.6%
loans.com.au0.56%
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Which online home loan lenders compete with Athena Home Loans?
Share of searches by month for ubank, Pepper Money, Up, Unloan, Athena Home Loans. The figures are in the table below the chart.
View monthly share of searches table
| Month | ubank | Pepper Money | Up | Unloan | Athena Home Loans | loans.com.au |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 27.4% | 19.2% | 8.2% | 2.4% | 0.89% |
| Nov 2025 | 37.5% | 29.7% | 20.8% | 8.9% | 2.2% | 0.96% |
| Dec 2025 | 42.7% | 28.1% | 19.7% | 6.9% | 1.7% | 0.9% |
| Jan 2026 | 42% | 27.5% | 19.3% | 8.2% | 2% | 0.89% |
| Feb 2026 | 42.1% | 27.6% | 19.4% | 8.2% | 2% | 0.72% |
| Mar 2026 | 42.1% | 27.5% | 19.3% | 8.2% | 2% | 0.89% |
| Apr 2026 | 39.6% | 31.6% | 18.2% | 7.7% | 1.8% | 1% |
| May 2026 | 41.6% | 27.1% | 19.1% | 9.9% | 1.6% | 0.71% |
| Jun 2026 | 43.7% | 28.7% | 16.6% | 8.6% | 1.7% | 0.75% |
| Jul 2026 | 39% | 31.3% | 18% | 9.3% | 1.5% | 0.82% |
| Aug 2026 | 39.2% | 31.3% | 18% | 9.4% | 1.5% | 0.67% |
| Sep 2026 | 42.4% | 27.7% | 19.4% | 8.3% | 1.6% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 75.6K | -0.4% | +3.1 points | |
| 2, held 2nd | 27.7% | 49.5K | -18.2% | -3.5 points | |
| 3, held 3rd | 19.4% | 34.7K | -0.46% | +1.4 points | |
| 4, held 4th | 8.3% | 14.8K | -18.2% | -1.1 points | |
| 5, held 5th | 1.6% | 2.9K | 0% | +0.1 points | |
| 6, held 6th | 0.56% | 1K | -23.1% | -0.1 points |
1.
ubank42.4%
Held 1st. 75.6K estimated branded searches, -0.4% vs prior month. Share +3.1 points.
27.7%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
3.
Up19.4%
Held 3rd. 34.7K estimated branded searches, -0.46% vs prior month. Share +1.4 points.
4.
Unloan8.3%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
1.6%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.56%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
Compare search popularity between Athena Home Loans and its closest rivals
- Athena Home Loans vs ubank: compare search popularity
- Athena Home Loans vs Pepper Money: compare search popularity
- Athena Home Loans vs Up: compare search popularity
- Athena Home Loans vs Unloan: compare search popularity
- Athena Home Loans vs loans.com.au: compare search popularity
- Compare Athena Home Loans with any brand
Every comparison with Athena Home Loans
5 comparisons
How has branded search demand for Athena Home Loans changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Athena Home Loans in Australia fell from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Athena Home Loans’ share of searches among online home loan lenders in Australia decreased from 2.4% to 1.6%.
How did search popularity change for Australia online home loan lenders in September 2026?
6 changes
In September 2026, ubank gained share of searches among online home loan lenders in Australia, from 39.2% to 42.4%.
In September 2026, Up gained share of searches among online home loan lenders in Australia, from 18% to 19.4%.
In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%.
In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%.
Estimated monthly branded searches for loans.com.au in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for Athena Home Loans in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are Athena Home Loans’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Athena Home Loans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- athena home loan
- athena home loans
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Is Athena Home Loans your brand?
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