Brandwave

ECP vs MatrixCare:Which is more popular?

In September 2026, MatrixCare had more branded searches than ECP among assisted living software in the United States. MatrixCare had about 6,600 branded searches, while ECP had 3,110. MatrixCare made up 50% of all assisted living software searches we track, and ECP accounted for 23.6%. When we asked ChatGPT and Google AI Overviews about assisted living software, ECP appeared in all five answers and MatrixCare in one. ECP was mentioned before MatrixCare in every answer.

Among assisted living software in the United States in September 2026

Who do people search for more?

MatrixCare, about 2 searches for every 1 for ECP

MatrixCare 6.6K searchesECP 3.1K searches

Who does AI mention more?

ECP, mentioned in every answer we collected

ECP in 5 of 5MatrixCare in 1 of 5

Who does AI recommend more?

ECP, named ahead of MatrixCare in every answer

ECP first in 5MatrixCare never first

Follow ECP vs MatrixCare and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top assisted living software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECP appeared in all five answers. MatrixCare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ECP was listed before MatrixCare in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ECP1st
  2. Eldermark2nd
  3. ALIS3rd
  4. Yardi4th
  5. MatrixCare5th
  6. Caremerge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ECP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eldermark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ALIS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yardi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MatrixCare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caremerge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about assisted living software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is ECP or MatrixCare more popular in search?

This chart shows how often people search Google for ECP and MatrixCare by name. Each line represents a brand's share of searches for all six assisted living software we track, month by month, from searches in United States.

ECP and MatrixCare among assisted living software in the United States, by month

Share of searches by month for MatrixCare, ECP. The figures are in the table below the chart.

View monthly share of searches table
MonthMatrixCareECPCaremergeEldermarkALISYardi
Oct 202542.2%25.7%18.8%10.2%2.5%0.7%
Nov 202542.9%25.6%19%10.3%1.7%0.56%
Dec 202543.8%25.6%15.4%13%1.7%0.41%
Jan 202639.6%23.2%17.6%17.6%1.5%0.51%
Feb 202640.8%24.2%17.6%14.8%1.9%0.65%
Mar 202640.1%24.5%21.6%11.9%1.6%0.37%
Apr 202642.7%26%19%10.3%1.3%0.71%
May 202645.7%23.6%20.3%8.5%1.2%0.76%
Jun 202644.2%26.9%19.6%7.2%1.4%0.74%
Jul 202651.7%24.7%14.9%6.9%1.1%0.7%
Aug 202644.9%25.9%20%7.3%1.4%0.58%
Sep 202650%23.6%18.2%6.7%1.1%0.53%

How has the ECP and MatrixCare comparison changed over the last 12 months?

3 findings

How did search popularity change for United States assisted living software in September 2026?

2 changes

  1. In September 2026, MatrixCare gained share of searches among assisted living software in the United States, from 44.9% to 50%.

  2. In September 2026, ECP lost share of searches among assisted living software in the United States, from 25.9% to 23.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ECP’s and MatrixCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECP

2 branded search terms

  • ecp123
  • extended care pro

MatrixCare

1 branded search term

  • matrixcare

How the Brand Demand Index is measured

Other head-to-heads among assisted living software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free