Brandwave

AgencyZoom vs AMS360:Which is more popular?

In September 2026, AgencyZoom had more branded searches than AMS360 among insurance agency software in the United States. AgencyZoom had about 18,100 branded searches, while AMS360 had 13,500. AgencyZoom made up 26.6% of all insurance agency software searches we track, and AMS360 accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about insurance agency software, AMS360 appeared in four of the five answers and AgencyZoom in one. AMS360 was mentioned before AgencyZoom in every answer that named either.

Among insurance agency software in the United States in September 2026

Who do people search for more?

AgencyZoom, about 34% more searches than AMS360

AgencyZoom 18.1K searchesAMS360 13.5K searches

Who does AI mention more?

AMS360, mentioned in 4 of 5 answers, AgencyZoom in 1

AMS360 in 4 of 5AgencyZoom in 1 of 5

Who does AI recommend more?

AMS360, named ahead of AgencyZoom in 4 of 4 answers

AMS360 first in 4AgencyZoom never first

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Top insurance agency software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AMS360 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AgencyZoom was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AMS360 was listed before AgencyZoom in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Applied Epic1st
  2. EZLynx2nd
  3. HawkSoft3rd
  4. AMS3604th
  5. QQCatalyst5th
  6. NowCerts6th
  7. Jenesis7th
  8. AgencyBloc8th
  9. AgencyZoom9th
  10. Zywave–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EZLynx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Applied Epic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HawkSoft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AMS3604 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AgencyBloc4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NowCerts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QQCatalyst3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jenesis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AgencyZoom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zywave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insurance agency software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is AgencyZoom or AMS360 more popular in search?

This chart shows how often people search Google for AgencyZoom and AMS360 by name. Each line represents a brand's share of searches for all ten insurance agency software we track, month by month, from searches in United States.

AgencyZoom and AMS360 among insurance agency software in the United States, by month

Share of searches by month for AgencyZoom, AMS360. The figures are in the table below the chart.

View monthly share of searches table
MonthAgencyZoomAMS360ZywaveEZLynxAgencyBlocApplied EpicNowCertsQQCatalystHawkSoftJenesis
Oct 202518.8%19.9%18.8%15.3%12.6%3.7%3.7%4.6%2.5%0.27%
Nov 202518.8%19.8%18.8%15.3%12.6%3.7%3.7%4.5%2.5%0.26%
Dec 202518.1%19.2%18.1%18.1%12.1%3.6%3.6%4.3%2.4%0.31%
Jan 202620.6%17.8%20.6%16.8%9.2%4%3.3%4%3.4%0.29%
Feb 202622.4%19.4%18.3%15%10%4.4%2.9%4.4%2.9%0.32%
Mar 202624.2%20.1%16.2%16.2%8.8%3.9%3.2%3.9%3.3%0.28%
Apr 202621.5%18.6%17.6%17.6%9.6%4.2%3.5%4.2%2.8%0.31%
May 202623%19.9%18.8%15.4%8.4%3.7%3%4.5%3%0.26%
Jun 202625.7%18.2%17.2%14.1%9.4%4.1%3.4%4.1%3.5%0.2%
Jul 202623.1%20%18.9%15.5%8.4%3.7%3.7%3.7%2.6%0.27%
Aug 202621.5%22.8%17.6%14.4%9.6%4.2%3.5%3.5%2.8%0.25%
Sep 202626.6%19.8%17.8%11.9%9.7%4.3%3.5%3.5%2.8%0.16%

How has the AgencyZoom and AMS360 comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: AgencyZoom took it in January 2026, AMS360 took it in August 2026, AgencyZoom took it in September 2026.
  • Across the 12 months ending September 2026, AgencyZoom’s share of searches among insurance agency software in the United States moved from 18.8% to 26.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, AMS360’s share of searches among insurance agency software in the United States moved from 19.9% to 19.8%, and its estimated monthly branded searches moved from 15.7K to 13.5K.

How did search popularity change for United States insurance agency software in September 2026?

2 changes

  1. In September 2026, AgencyZoom overtook AMS360 to become the leader among insurance agency software in the United States, with 26.6% of the searches.

  2. In September 2026, AMS360 lost share of searches among insurance agency software in the United States, from 22.8% to 19.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AgencyZoom’s and AMS360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AgencyZoom

1 branded search term

  • agencyzoom

AMS360

2 branded search terms

  • ams 360
  • ams360

How the Brand Demand Index is measured

Other head-to-heads among insurance agency software

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