WeddingWire vs Zola:Which is searched more in the United States?
In September 2026, Zola had more branded searches than WeddingWire among wedding planning platforms in the United States. Zola had about 533,000 branded searches, while WeddingWire had 5,400. Zola made up 39.1% of all wedding planning platform searches we track, and WeddingWire accounted for 0.4%.
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Is WeddingWire or Zola more popular in search?
Compare the sites couples plan weddings, build websites and run registries on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zola, WeddingWire. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Knot | Zola | Joy | Minted | WeddingWire | Appy Couple |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 33.9% | 3% | 0.93% | 0.76% | 0.08% |
| Nov 2025 | 60.8% | 34.5% | 3.2% | 0.8% | 0.65% | 0.09% |
| Dec 2025 | 56.6% | 38.2% | 3.5% | 0.91% | 0.74% | 0.08% |
| Jan 2026 | 55.9% | 38.9% | 3.4% | 0.9% | 0.73% | 0.07% |
| Feb 2026 | 59.8% | 35.9% | 3% | 0.78% | 0.52% | 0.07% |
| Mar 2026 | 59.5% | 36.3% | 2.9% | 0.75% | 0.5% | 0.05% |
| Apr 2026 | 59.1% | 36.6% | 2.9% | 0.92% | 0.41% | 0.05% |
| May 2026 | 59.5% | 36% | 3.1% | 0.93% | 0.42% | 0.06% |
| Jun 2026 | 59.1% | 36.3% | 2.9% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 51.3% | 44% | 3% | 1.2% | 0.43% | 0.05% |
| Aug 2026 | 58.1% | 36.9% | 3.4% | 1.1% | 0.41% | 0.04% |
| Sep 2026 | 55.9% | 39.1% | 3.3% | 1.3% | 0.4% | 0.04% |
How has the WeddingWire and Zola comparison changed over the last 12 months?
3 findings
- Zola was ahead of WeddingWire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, WeddingWire’s share of searches among wedding planning platforms in the United States moved from 0.76% to 0.4%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 12 months ending September 2026, Zola’s share of searches among wedding planning platforms in the United States moved from 33.9% to 39.1%, and its estimated monthly branded searches moved from 440K to 533K.
How did search popularity change for United States wedding planning platforms in September 2026?
2 changes
In September 2026, Zola gained share of searches among wedding planning platforms in the United States, from 36.9% to 39.1%.
Estimated monthly branded searches for WeddingWire in the United States fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using WeddingWire’s and Zola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
WeddingWire
1 branded search term
- weddingwire
Zola
4 branded search terms
- zola
- zola registry
- zola wedding
- zola wedding website
Other head-to-heads among wedding planning platforms
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