Brandwave

Virgil's vs Zevia:Which is more popular?

In September 2026, Virgil's had more branded searches than Zevia among root beer brands in the United States. Virgil's had about 4,400 branded searches, while Zevia had 1,300. Virgil's made up 2.5% of all root beer brand searches we track, and Zevia accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about root beer brands, Virgil's appeared in two of the five answers and Zevia in one. Virgil's was mentioned before Zevia in every answer that named either.

Among root beer brands in the United States in September 2026

Who do people search for more?

Virgil's, about 3 searches for every 1 for Zevia

Virgil's 4.4K searchesZevia 1.3K searches

Who does AI mention more?

Virgil's, mentioned in 2 of 5 answers, Zevia in 1

Virgil's in 2 of 5Zevia in 1 of 5

Who does AI recommend more?

Virgil's, named ahead of Zevia in 2 of 2 answers

Virgil's first in 2Zevia never first

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Top root beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Virgil's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zevia was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Virgil's was listed before Zevia in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barq's1st
  2. A&W Root Beer2nd
  3. Mug Root Beer3rd
  4. Sprecher4th
  5. Stewart's4th
  6. IBC Root Beer6th
  7. Dad's Root Beer7th
  8. Virgil's7th
  9. OLIPOP9th
  10. Zevia10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprecher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barq's3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A&W Root Beer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mug Root Beer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IBC Root Beer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stewart's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Virgil's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dad's Root Beer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OLIPOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about root beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Is Virgil's or Zevia more popular in search?

This chart shows how often people search Google for Virgil's and Zevia by name. Each line represents a brand's share of searches for all ten root beer brands we track, month by month, from searches in United States.

Virgil's and Zevia among root beer brands in the United States, by month

Share of searches by month for Virgil's, Zevia. The figures are in the table below the chart.

View monthly share of searches table
MonthBarq'sA&W Root BeerMug Root BeerSprecherIBC Root BeerDad's Root BeerStewart'sVirgil'sOLIPOPZevia
Oct 202526.7%26.7%14.6%8%8%5.3%5.3%2.9%1.9%0.66%
Nov 202526.9%26.9%14.8%8%8%5.4%4.4%2.9%1.9%0.66%
Dec 202525.7%25.7%14.1%11.5%7.7%5.1%4.2%3.4%1.8%0.64%
Jan 202624.9%30.4%13.6%9.1%7.4%5%3.3%3.3%2.2%0.8%
Feb 202623.1%34.5%12.7%6.9%6.9%6.9%3.8%2.5%2.1%0.74%
Mar 202620.4%45.3%9.1%7.5%6.1%4.1%3.3%2.2%1.5%0.54%
Apr 202625.1%30.6%13.7%9.2%7.5%5%4.1%2.7%1.5%0.66%
May 202623.7%28.9%13%10.6%7.1%7.1%4.7%2.6%1.7%0.62%
Jun 202622.4%27.4%12.3%10.1%6.7%12.3%4.5%2.4%1.3%0.59%
Jul 202625.4%25.4%13.9%11.4%7.6%6.2%5.1%2.8%1.5%0.67%
Aug 202625.7%25.7%14.1%11.5%7.7%5.1%5.1%2.8%1.5%0.68%
Sep 202628.3%23.2%15.5%10.4%8.5%4.6%4.6%2.5%1.7%0.74%

How has the Virgil's and Zevia comparison changed over the last 12 months?

3 findings
  • Virgil's was ahead of Zevia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Virgil's’ share of searches among root beer brands in the United States moved from 2.9% to 2.5%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Zevia’s share of searches among root beer brands in the United States moved from 0.66% to 0.74%, and its estimated monthly branded searches moved from 1K to 1.3K.

How did search popularity change for United States root beer brands in September 2026?

1 change

  1. Estimated monthly branded searches for Zevia in the United States rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Virgil's’ and Zevia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Virgil's

1 branded search term

  • virgils root beer

Zevia

1 branded search term

  • zevia root beer

How the Brand Demand Index is measured

Other head-to-heads among root beer brands

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