Brandwave

Barq's vs Mug Root Beer:Which is more popular?

In September 2026, Barq's had more branded searches than Mug Root Beer among root beer brands in the United States. Barq's had about 49,500 branded searches, while Mug Root Beer had 27,100. Barq's made up 28.3% of all root beer brand searches we track, and Mug Root Beer accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about root beer brands, Barq's and Mug Root Beer each appeared in three of the five answers. Barq's was mentioned before Mug Root Beer in three out of four answers.

Among root beer brands in the United States in September 2026

Who do people search for more?

Barq's, about 83% more searches than Mug Root Beer

Barq's 49.5K searchesMug Root Beer 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Barq's in 3 of 5Mug Root Beer in 3 of 5

Who does AI recommend more?

Barq's, named ahead of Mug Root Beer in 3 of 4 answers

Barq's first in 3Mug Root Beer first in 1

Follow Barq's vs Mug Root Beer and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top root beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barq's was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mug Root Beer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Barq's was listed before Mug Root Beer in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barq's1st
  2. A&W Root Beer2nd
  3. Mug Root Beer3rd
  4. Sprecher4th
  5. Stewart's4th
  6. IBC Root Beer6th
  7. Dad's Root Beer7th
  8. Virgil's7th
  9. OLIPOP9th
  10. Zevia10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprecher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barq's3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • A&W Root Beer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mug Root Beer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IBC Root Beer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stewart's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Virgil's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dad's Root Beer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OLIPOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zevia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about root beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 25, 2026.

Is Barq's or Mug Root Beer more popular in search?

This chart shows how often people search Google for Barq's and Mug Root Beer by name. Each line represents a brand's share of searches for all ten root beer brands we track, month by month, from searches in United States.

Barq's and Mug Root Beer among root beer brands in the United States, by month

Share of searches by month for Barq's, Mug Root Beer. The figures are in the table below the chart.

View monthly share of searches table
MonthBarq'sA&W Root BeerMug Root BeerSprecherIBC Root BeerDad's Root BeerStewart'sVirgil'sOLIPOPZevia
Oct 202526.7%26.7%14.6%8%8%5.3%5.3%2.9%1.9%0.66%
Nov 202526.9%26.9%14.8%8%8%5.4%4.4%2.9%1.9%0.66%
Dec 202525.7%25.7%14.1%11.5%7.7%5.1%4.2%3.4%1.8%0.64%
Jan 202624.9%30.4%13.6%9.1%7.4%5%3.3%3.3%2.2%0.8%
Feb 202623.1%34.5%12.7%6.9%6.9%6.9%3.8%2.5%2.1%0.74%
Mar 202620.4%45.3%9.1%7.5%6.1%4.1%3.3%2.2%1.5%0.54%
Apr 202625.1%30.6%13.7%9.2%7.5%5%4.1%2.7%1.5%0.66%
May 202623.7%28.9%13%10.6%7.1%7.1%4.7%2.6%1.7%0.62%
Jun 202622.4%27.4%12.3%10.1%6.7%12.3%4.5%2.4%1.3%0.59%
Jul 202625.4%25.4%13.9%11.4%7.6%6.2%5.1%2.8%1.5%0.67%
Aug 202625.7%25.7%14.1%11.5%7.7%5.1%5.1%2.8%1.5%0.68%
Sep 202628.3%23.2%15.5%10.4%8.5%4.6%4.6%2.5%1.7%0.74%

How has the Barq's and Mug Root Beer comparison changed over the last 12 months?

3 findings

How did search popularity change for United States root beer brands in September 2026?

2 changes

  1. In September 2026, Barq's overtook A&W Root Beer to become the leader among root beer brands in the United States, with 28.3% of the searches.

  2. In September 2026, Mug Root Beer gained share of searches among root beer brands in the United States, from 14.1% to 15.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barq's’ and Mug Root Beer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barq's

1 branded search term

  • barqs root beer

Mug Root Beer

1 branded search term

  • mug root beer

How the Brand Demand Index is measured

Other head-to-heads among root beer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free