Trolli vs Twizzlers:Which is more popular?
In September 2026, Twizzlers had more branded searches than Trolli among candy brands in the United States. Twizzlers had about 60,500 branded searches, while Trolli had 27,100. Twizzlers made up 11.7% of all candy brand searches we track, and Trolli accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about candy brands, Trolli appeared in two of the four answers and Twizzlers in none.
Who do people search for more?
Twizzlers, about 2 searches for every 1 for Trolli
Who does AI mention more?
Trolli, mentioned in 2 of 4 answers, Twizzlers in 0
Who does AI recommend more?
Trolli, the only one of the two named
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Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Trolli was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Twizzlers did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Haribo1st
Sour Patch Kids2nd- Trolli3rd
Nerds4th
Skittles5th
Swedish Fish6th- Twizzlers–
Starburst–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sour Patch Kids3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Haribo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Skittles2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nerds2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trolli2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swedish Fish1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Twizzlers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Starburst0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about candy brands
4 answers
Asked ChatGPT
“What's the best candy to buy?”
Asked ChatGPT
“Which gummy candy brand is the best?”
Asked ChatGPT
“What's the most popular sour candy?”
Searched Google, AI Overview
“candy brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Trolli or Twizzlers more popular in search?
This chart shows how often people search Google for Trolli and Twizzlers by name. Each line represents a brand's share of searches for all eight candy brands we track, month by month, from searches in United States.
Share of searches by month for Twizzlers, Trolli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skittles | Sour Patch Kids | Twizzlers | Swedish Fish | Haribo | Nerds | Trolli | Starburst |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.3% | 13.3% | 8.9% | 7.3% | 7.3% | 6% | 3.3% |
| Nov 2025 | 28.4% | 23.2% | 15.6% | 8.5% | 8.5% | 7% | 5.7% | 3.1% |
| Dec 2025 | 27.2% | 27.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 3% |
| Jan 2026 | 27.6% | 27.6% | 12.4% | 8.3% | 8.3% | 6.8% | 5.5% | 3.7% |
| Feb 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 7.8% | 6.4% | 5.2% | 2.9% |
| Mar 2026 | 31.4% | 25.7% | 11.5% | 9.4% | 7.7% | 6.3% | 5.2% | 2.8% |
| Apr 2026 | 27.2% | 27.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 3% |
| May 2026 | 27.1% | 27.1% | 12.1% | 9.9% | 8.1% | 6.6% | 6.6% | 2.4% |
| Jun 2026 | 28.7% | 23.6% | 12.9% | 10.6% | 8.6% | 7.1% | 5.8% | 2.6% |
| Jul 2026 | 25.3% | 25.3% | 13.9% | 11.3% | 9.3% | 7.6% | 5.1% | 2.3% |
| Aug 2026 | 30.1% | 24.6% | 13.5% | 9% | 9% | 5% | 6.1% | 2.7% |
| Sep 2026 | 31.9% | 26.1% | 11.7% | 9.6% | 7.8% | 5.2% | 5.2% | 2.3% |
How has the Trolli and Twizzlers comparison changed over the last 12 months?
3 findings
- Twizzlers was ahead of Trolli in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trolli’s share of searches among candy brands in the United States moved from 6% to 5.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Twizzlers’ share of searches among candy brands in the United States moved from 13.3% to 11.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for United States candy brands in September 2026?
2 changes
In September 2026, Twizzlers lost share of searches among candy brands in the United States, from 13.5% to 11.7%.
In September 2026, Trolli lost share of searches among candy brands in the United States, from 6.1% to 5.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Trolli’s and Twizzlers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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