Brandwave

Tony's Chocolonely vs Valrhona:Which is more popular?

In September 2026, Tony's Chocolonely had more branded searches than Valrhona among chocolate brands in the United States. Tony's Chocolonely had about 33,100 branded searches, while Valrhona had 5,400. Tony's Chocolonely made up 3.3% of all chocolate brand searches we track, and Valrhona accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Valrhona appeared in three of the five answers and Tony's Chocolonely in two. Valrhona was mentioned before Tony's Chocolonely in two out of three answers.

Among chocolate brands in the United States in September 2026

Who do people search for more?

Tony's Chocolonely, about 6 searches for every 1 for Valrhona

Tony's Chocolonely 33.1K searchesValrhona 5.4K searches

Who does AI mention more?

Valrhona, mentioned in 3 of 5 answers, Tony's Chocolonely in 2

Valrhona in 3 of 5Tony's Chocolonely in 2 of 5

Who does AI recommend more?

Valrhona, named ahead of Tony's Chocolonely in 2 of 3 answers

Valrhona first in 2Tony's Chocolonely first in 1

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Valrhona was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tony's Chocolonely was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Valrhona was listed before Tony's Chocolonely in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Ghirardelli2nd
  3. Valrhona3rd
  4. Hershey's4th
  5. Hu4th
  6. Tony's Chocolonely6th
  7. Snickers7th
  8. Twix8th
  9. M&M's–
  10. Reese's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ghirardelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lindt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Valrhona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hershey's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snickers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reese's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M&M's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Tony's Chocolonely or Valrhona more popular in search?

This chart shows how often people search Google for Tony's Chocolonely and Valrhona by name. Each line represents a brand's share of searches for all 11 chocolate brands we track, month by month, from searches in United States.

Tony's Chocolonely and Valrhona among chocolate brands in the United States, by month

Share of searches by month for Tony's Chocolonely, Valrhona. The figures are in the table below the chart.

View monthly share of searches table
MonthHershey'sM&M'sReese'sGhirardelliKitKatSnickersTwixTony's ChocolonelyHuLindtValrhona
Oct 202513.4%16.4%16.4%9%13.4%13.4%9%3.3%1.8%3.3%0.44%
Nov 202513.9%13.9%13.9%13.9%11.4%11.4%9.3%4.2%2.3%5.1%0.68%
Dec 202514%11.4%14%20.8%9.3%9.3%6.3%5.1%2.8%6.3%0.84%
Jan 202616%13.1%13.1%16%10.6%10.6%7.2%4.8%3.2%4.8%0.78%
Feb 202615.1%15.1%15.1%15.1%10.1%10.1%6.8%4.5%3%4.5%0.6%
Mar 202614.1%14.1%11.6%9.4%25.8%9.4%6.3%2.8%2.3%3.5%0.57%
Apr 202614.9%14.9%14.9%10%18.2%10%6.7%3.7%3%3%0.73%
May 202616.3%16.3%13.3%10.9%10.9%10.9%7.3%4.9%2.7%6%0.65%
Jun 202613.3%36.2%8.9%8.9%10.8%8.9%4.9%3.3%2.2%2.2%0.43%
Jul 202617.6%14.4%11.8%14.4%14.4%9.7%6.5%4.3%2.9%3.5%0.57%
Aug 202618.4%15%15%12.2%10.1%12.2%6.7%3.7%3%3%0.6%
Sep 202620.1%16.5%13.5%11%11%11%7.4%3.3%2.7%2.7%0.54%

How has the Tony's Chocolonely and Valrhona comparison changed over the last 12 months?

3 findings

How did search popularity change for United States chocolate brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Tony's Chocolonely in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Valrhona in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tony's Chocolonely’s and Valrhona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tony's Chocolonely

1 branded search term

  • tony's chocolonely

Valrhona

1 branded search term

  • valrhona

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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