Chocolate brands in the United States:Which are most popular?

Name: Chocolate brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Hershey's was the most searched chocolate brand in the United States, accounting for 20.1% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Ghirardelli, Lindt and Valrhona were mentioned most often, in three of the five answers. Lindt was recommended most often, coming first in one out of three responses that gave a list.

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Top chocolate brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ghirardelli, Lindt and Valrhona were mentioned most often, in three of the five answers. Lindt was recommended most often, coming first in one out of three answers that gave a list. Ghirardelli was second, and Valrhona was third. M&M's, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ghirardelli	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Lindt	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Valrhona	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Hershey's	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Snickers	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Twix	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Tony's Chocolonely	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Reese's	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hu	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
M&M's	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
KitKat	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ghirardelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lindt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Valrhona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hershey's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snickers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tony's Chocolonely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reese's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
M&M's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitKat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chocolate brands

5 answers

Asked ChatGPT
“What's the best chocolate brand?”
Asked ChatGPT
“Which candy bar is the most popular in the US?”
1. 1Snickers
2. 2Reese's
3. 3Hershey's
4. 4Twix
Asked ChatGPT
“What's the best chocolate to give as a gift?”
Searched Google, AI Overview
“chocolate brands”
1. 1Hershey's
2. 2Lindt
3. 3Ghirardelli
4. 4Tony's Chocolonely
5. 5Valrhona
6. 6Snickers
7. 7Twix
Searched Google, AI Overview
“best chocolate”
1. 1Hu
2. 2Valrhona
3. 3Lindt
4. 4Ghirardelli

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which chocolate brands do people search for most?

This chart shows how often people search Google for each chocolate brand by name. Each line represents a brand's share of searches for all 11 chocolate brands we track, month by month, from searches in United States.

Share of searches among chocolate brands in the United States, by month

Month	Hershey's	M&M's	Reese's	Ghirardelli	KitKat	Snickers	Twix	Tony's Chocolonely	Hu	Lindt	Valrhona
Oct 2025	13.4%	16.4%	16.4%	9%	13.4%	13.4%	9%	3.3%	1.8%	3.3%	0.44%
Nov 2025	13.9%	13.9%	13.9%	13.9%	11.4%	11.4%	9.3%	4.2%	2.3%	5.1%	0.68%
Dec 2025	14%	11.4%	14%	20.8%	9.3%	9.3%	6.3%	5.1%	2.8%	6.3%	0.84%
Jan 2026	16%	13.1%	13.1%	16%	10.6%	10.6%	7.2%	4.8%	3.2%	4.8%	0.78%
Feb 2026	15.1%	15.1%	15.1%	15.1%	10.1%	10.1%	6.8%	4.5%	3%	4.5%	0.6%
Mar 2026	14.1%	14.1%	11.6%	9.4%	25.8%	9.4%	6.3%	2.8%	2.3%	3.5%	0.57%
Apr 2026	14.9%	14.9%	14.9%	10%	18.2%	10%	6.7%	3.7%	3%	3%	0.73%
May 2026	16.3%	16.3%	13.3%	10.9%	10.9%	10.9%	7.3%	4.9%	2.7%	6%	0.65%
Jun 2026	13.3%	36.2%	8.9%	8.9%	10.8%	8.9%	4.9%	3.3%	2.2%	2.2%	0.43%
Jul 2026	17.6%	14.4%	11.8%	14.4%	14.4%	9.7%	6.5%	4.3%	2.9%	3.5%	0.57%
Aug 2026	18.4%	15%	15%	12.2%	10.1%	12.2%	6.7%	3.7%	3%	3%	0.6%
Sep 2026	20.1%	16.5%	13.5%	11%	11%	11%	7.4%	3.3%	2.7%	2.7%	0.54%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hershey's The Hershey Company	20.1%	201K	+21.8%	+1.8 points
2, held 2nd	M&M's Mars	16.5%	165K	+22.2%	+1.5 points
3, held 3rd	Reese's The Hershey Company	13.5%	135K	0%	-1.5 points
4, held 4th	Ghirardelli	11%	110K	0%	-1.2 points
5, moved from 6th to 5th	KitKat The Hershey Company	11%	110K	+21.5%	+1 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Snickers Mars	11%	110K	0%	-1.2 pointsmoved from 5th to 6th
7, held 7th	Twix Mars	7.4%	74K	+22.3%	+0.7 points
8, held 8th	Tony's Chocolonely	3.3%	33.1K	0%	-0.4 points
9, held 9th	Hu Mondelez International	2.7%	27.1K	0%	-0.3 points
10, held 10th	Lindt	2.7%	27.1K	0%	-0.3 points
11, held 11th	Valrhona	0.54%	5.4K	0%	-0.1 points

1.Hershey's
20.1%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +1.8 points.
2.M&M's
16.5%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
3.Reese's
13.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.Ghirardelli
11%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.KitKat
11%
Moved from 6th to 5th. 110K estimated branded searches, +21.5% vs prior month. Share +1 points.
6.Snickers
11%
Moved from 5th to 6th. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.
7.Twix
7.4%
Held 7th. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
8.Tony's Chocolonely
3.3%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
9.Hu
2.7%
Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
10.Lindt
2.7%
Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
11.Valrhona
0.54%
Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Which brand is most popular in search among chocolate brands in the United States?

11 brands

In September 2026, Hershey's was the most searched among chocolate brands in the United States, with an estimated 201K branded searches, 20.1% of all searches for the 11 we track. M&M's is in 2nd place, 3.6 percentage points behind at 16.5%.

United States chocolate brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Hershey's	13.4% → 20.1%	20.1%Sep 2026	13.3%Jun 2026	3rd → 1st
M&M's	16.4% → 16.5%	36.2%Jun 2026	11.4%Dec 2025	1st → 2nd
Reese's	16.4% → 13.5%	16.4%Oct 2025	8.9%Jun 2026	2nd → 3rd
Ghirardelli	9% → 11%	20.8%Dec 2025	8.9%Jun 2026	6th → 4th
KitKat	13.4% → 11%	25.8%Mar 2026	9.3%Dec 2025	4th → 5th
Snickers	13.4% → 11%	13.4%Oct 2025	8.9%Jun 2026	5th → 6th
Twix	9% → 7.4%	9.3%Nov 2025	4.9%Jun 2026	7th
Tony's Chocolonely	3.3%	5.1%Dec 2025	2.8%Mar 2026	9th → 8th
Hu	1.8% → 2.7%	3.2%Jan 2026	1.8%Oct 2025	10th → 9th
Lindt	3.3% → 2.7%	6.3%Dec 2025	2.2%Jun 2026	8th → 10th
Valrhona	0.44% → 0.54%	0.84%Dec 2025	0.43%Jun 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate brands in the United States increased from 13.4% to 20.1%.
Across the 12 months ending September 2026, Reese's’ share of searches among chocolate brands in the United States decreased from 16.4% to 13.5%.
Across the 12 months ending September 2026, Ghirardelli’s share of searches among chocolate brands in the United States increased from 9% to 11%.
Across the 12 months ending September 2026, KitKat’s share of searches among chocolate brands in the United States decreased from 13.4% to 11%.
Across the 12 months ending September 2026, Snickers’ share of searches among chocolate brands in the United States decreased from 13.4% to 11%.
Across the 12 months ending September 2026, Twix’s share of searches among chocolate brands in the United States decreased from 9% to 7.4%.
Across the 12 months ending September 2026, Hu’s share of searches among chocolate brands in the United States increased from 1.8% to 2.7%.
Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in the United States decreased from 3.3% to 2.7%.
Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate brands in the United States peaked at 20.1% in September 2026 and was lowest at 13.3% in June 2026.
Across the 12 months ending September 2026, M&M's’ share of searches among chocolate brands in the United States peaked at 36.2% in June 2026 and was lowest at 11.4% in December 2025.
Across the 12 months ending September 2026, Reese's’ share of searches among chocolate brands in the United States peaked at 16.4% in October 2025 and was lowest at 8.9% in June 2026.
Across the 12 months ending September 2026, Ghirardelli’s share of searches among chocolate brands in the United States peaked at 20.8% in December 2025 and was lowest at 8.9% in June 2026.
Across the 12 months ending September 2026, KitKat’s share of searches among chocolate brands in the United States peaked at 25.8% in March 2026 and was lowest at 9.3% in December 2025.
Across the 12 months ending September 2026, Snickers’ share of searches among chocolate brands in the United States peaked at 13.4% in October 2025 and was lowest at 8.9% in June 2026.
Across the 12 months ending September 2026, Twix’s share of searches among chocolate brands in the United States peaked at 9.3% in November 2025 and was lowest at 4.9% in June 2026.
Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate brands in the United States peaked at 5.1% in December 2025 and was lowest at 2.8% in March 2026.
Across the 12 months ending September 2026, Hu’s share of searches among chocolate brands in the United States peaked at 3.2% in January 2026 and was lowest at 1.8% in October 2025.
Across the 12 months ending September 2026, Lindt’s share of searches among chocolate brands in the United States peaked at 6.3% in December 2025 and was lowest at 2.2% in June 2026.
Across the 12 months ending September 2026, Hershey's rose from 3rd to 1st among chocolate brands in the United States.
Across the 12 months ending September 2026, M&M's fell from 1st to 2nd among chocolate brands in the United States.
Across the 12 months ending September 2026, Reese's fell from 2nd to 3rd among chocolate brands in the United States.
Across the 12 months ending September 2026, Ghirardelli rose from 6th to 4th among chocolate brands in the United States.
Across the 12 months ending September 2026, KitKat fell from 4th to 5th among chocolate brands in the United States.
Across the 12 months ending September 2026, Snickers fell from 5th to 6th among chocolate brands in the United States.
Across the 12 months ending September 2026, Tony's Chocolonely rose from 9th to 8th among chocolate brands in the United States.
Across the 12 months ending September 2026, Hu rose from 10th to 9th among chocolate brands in the United States.
Across the 12 months ending September 2026, Lindt fell from 8th to 10th among chocolate brands in the United States.
Across the 12 months ending September 2026, Valrhona held steady: its share of searches among chocolate brands in the United States moved less than 0.5 percentage points.

How did search popularity change for United States chocolate brands in September 2026?

8 changes

In September 2026, KitKat overtook Snickers to rank 5th among chocolate brands in the United States, with 11% of the searches.
In September 2026, Hershey's gained share of searches among chocolate brands in the United States, from 18.4% to 20.1%.
In September 2026, M&M's gained share of searches among chocolate brands in the United States, from 15% to 16.5%.
In September 2026, Twix gained share of searches among chocolate brands in the United States, from 6.7% to 7.4%.
In September 2026, Reese's lost share of searches among chocolate brands in the United States, from 15% to 13.5%.
In September 2026, Ghirardelli lost share of searches among chocolate brands in the United States, from 12.2% to 11%.
In September 2026, Snickers lost share of searches among chocolate brands in the United States, from 12.2% to 11%.
Estimated monthly branded searches for Lindt in the United States fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are branded searches counted for chocolate brands?

11 search terms

Each brand's share of searches among chocolate brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.