Swedish Fish vs Twizzlers:Which is more popular?
In September 2026, Twizzlers had more branded searches than Swedish Fish among candy brands in the United States. Twizzlers had about 60,500 branded searches, while Swedish Fish had 49,500. Twizzlers made up 11.7% of all candy brand searches we track, and Swedish Fish accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about candy brands, Swedish Fish appeared in one of the four answers and Twizzlers in none.
Who do people search for more?
Twizzlers, about 22% more searches than Swedish Fish
Who does AI mention more?
Swedish Fish, mentioned in 1 of 4 answers, Twizzlers in 0
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Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swedish Fish was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Twizzlers did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Haribo1st
Sour Patch Kids2nd
Trolli3rd
Nerds4th
Skittles5th- Swedish Fish6th
- Twizzlers–
Starburst–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sour Patch Kids3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Haribo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Skittles2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nerds2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trolli2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swedish Fish1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Twizzlers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Starburst0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about candy brands
4 answers
Asked ChatGPT
“What's the best candy to buy?”
Asked ChatGPT
“Which gummy candy brand is the best?”
Asked ChatGPT
“What's the most popular sour candy?”
Searched Google, AI Overview
“candy brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Swedish Fish or Twizzlers more popular in search?
This chart shows how often people search Google for Swedish Fish and Twizzlers by name. Each line represents a brand's share of searches for all eight candy brands we track, month by month, from searches in United States.
Share of searches by month for Twizzlers, Swedish Fish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skittles | Sour Patch Kids | Twizzlers | Swedish Fish | Haribo | Nerds | Trolli | Starburst |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.3% | 13.3% | 8.9% | 7.3% | 7.3% | 6% | 3.3% |
| Nov 2025 | 28.4% | 23.2% | 15.6% | 8.5% | 8.5% | 7% | 5.7% | 3.1% |
| Dec 2025 | 27.2% | 27.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 3% |
| Jan 2026 | 27.6% | 27.6% | 12.4% | 8.3% | 8.3% | 6.8% | 5.5% | 3.7% |
| Feb 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 7.8% | 6.4% | 5.2% | 2.9% |
| Mar 2026 | 31.4% | 25.7% | 11.5% | 9.4% | 7.7% | 6.3% | 5.2% | 2.8% |
| Apr 2026 | 27.2% | 27.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 3% |
| May 2026 | 27.1% | 27.1% | 12.1% | 9.9% | 8.1% | 6.6% | 6.6% | 2.4% |
| Jun 2026 | 28.7% | 23.6% | 12.9% | 10.6% | 8.6% | 7.1% | 5.8% | 2.6% |
| Jul 2026 | 25.3% | 25.3% | 13.9% | 11.3% | 9.3% | 7.6% | 5.1% | 2.3% |
| Aug 2026 | 30.1% | 24.6% | 13.5% | 9% | 9% | 5% | 6.1% | 2.7% |
| Sep 2026 | 31.9% | 26.1% | 11.7% | 9.6% | 7.8% | 5.2% | 5.2% | 2.3% |
How has the Swedish Fish and Twizzlers comparison changed over the last 12 months?
3 findings
- Twizzlers was ahead of Swedish Fish in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swedish Fish’s share of searches among candy brands in the United States moved from 8.9% to 9.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Twizzlers’ share of searches among candy brands in the United States moved from 13.3% to 11.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for United States candy brands in September 2026?
2 changes
In September 2026, Swedish Fish overtook Haribo to rank 4th among candy brands in the United States, with 9.6% of the searches.
In September 2026, Twizzlers lost share of searches among candy brands in the United States, from 13.5% to 11.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Swedish Fish’s and Twizzlers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swedish Fish
1 branded search term
- swedish fish
Twizzlers
1 branded search term
- twizzlers
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