Brandwave

Surgent vs Universal CPA Review:Which is more popular?

In September 2026, Surgent had more branded searches than Universal CPA Review among CPA review courses in the United States. Surgent had about 1,000 branded searches, while Universal CPA Review had 720. Surgent made up 3% of all CPA review course searches we track, and Universal CPA Review accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about CPA review courses, Surgent and Universal CPA Review each appeared in two of the five answers. Surgent was mentioned before Universal CPA Review in every answer that named either.

Among CPA review courses in the United States in September 2026

Who do people search for more?

Surgent, about 39% more searches than Universal CPA Review

Surgent 1K searchesUniversal CPA Review 720 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Surgent in 2 of 5Universal CPA Review in 2 of 5

Who does AI recommend more?

Surgent, named ahead of Universal CPA Review in 2 of 2 answers

Surgent first in 2Universal CPA Review never first

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Top CPA review courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Surgent and Universal CPA Review were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Surgent was listed before Universal CPA Review in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Becker1st
  2. UWorld2nd
  3. Gleim3rd
  4. NINJA CPA Review4th
  5. Surgent5th
  6. Universal CPA Review6th
  7. Wiley CPAexcel–
  8. Maxwell CPA Review–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Becker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NINJA CPA Review5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gleim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UWorld4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surgent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Universal CPA Review2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wiley CPAexcel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell CPA Review0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CPA review courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Surgent or Universal CPA Review more popular in search?

This chart shows how often people search Google for Surgent and Universal CPA Review by name. Each line represents a brand's share of searches for all eight CPA review course brands we track, month by month, from searches in United States.

Surgent and Universal CPA Review among CPA review courses in the United States, by month

Share of searches by month for Surgent, Universal CPA Review. The figures are in the table below the chart.

View monthly share of searches table
MonthBeckerNINJA CPA ReviewUWorldGleimSurgentUniversal CPA ReviewWiley CPAexcelMaxwell CPA Review
Oct 202560%17.9%6.6%5.3%4.3%2.9%2.4%0.56%
Nov 202559.1%17.6%7.5%5.2%5.2%2.9%1.9%0.46%
Dec 202561.3%14.9%7.4%5.4%5.4%3%2%0.58%
Jan 202664.1%15.6%6.6%4.6%3.8%2.5%2.1%0.75%
Feb 202661.5%15%7.8%5.4%3.7%3.7%2.5%0.58%
Mar 202664.5%15.7%6.7%4.6%3.1%2.6%2.1%0.75%
Apr 202660.6%18.1%7.3%4.4%4.4%2.9%1.6%0.7%
May 202664.8%15.8%6.4%4.7%3.8%2.6%1.4%0.61%
Jun 202665.6%15.9%6.4%3.8%3.8%2.6%1.2%0.62%
Jul 202666.6%16.2%6.5%3%3%2.6%1.2%0.78%
Aug 202665.3%15.9%7.3%3.8%3.8%2.1%1.1%0.62%
Sep 202666%16.1%6.5%4.8%3%2.1%0.95%0.62%

How has the Surgent and Universal CPA Review comparison changed over the last 12 months?

3 findings

How did search popularity change for United States CPA review courses in September 2026?

2 changes
  1. In September 2026, Surgent lost share of searches among CPA review courses in the United States, from 3.8% to 3%.

  2. Estimated monthly branded searches for Universal CPA Review in the United States fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Surgent’s and Universal CPA Review’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Surgent

1 branded search term

  • surgent cpa

Universal CPA Review

1 branded search term

  • universal cpa

How the Brand Demand Index is measured

Other head-to-heads among CPA review courses

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