Brandwave

Becker vs UWorld:Which is more popular?

In September 2026, Becker had more branded searches than UWorld among CPA review courses in the United States. Becker had about 22,200 branded searches, while UWorld had 2,180. Becker made up 66% of all CPA review course searches we track, and UWorld accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about CPA review courses, Becker appeared in all five answers and UWorld in four. Becker was mentioned before UWorld in every answer.

Among CPA review courses in the United States in September 2026

Who do people search for more?

Becker, about 10 searches for every 1 for UWorld

Becker 22.2K searchesUWorld 2.2K searches

Who does AI mention more?

Becker, mentioned in every answer we collected

Becker in 5 of 5UWorld in 4 of 5

Who does AI recommend more?

Becker, named ahead of UWorld in every answer

Becker first in 5UWorld never first

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Top CPA review courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Becker appeared in all five answers. UWorld was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Becker was listed before UWorld in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Becker1st
  2. UWorld2nd
  3. Gleim3rd
  4. NINJA CPA Review4th
  5. Surgent5th
  6. Universal CPA Review6th
  7. Wiley CPAexcel–
  8. Maxwell CPA Review–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Becker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NINJA CPA Review5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gleim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UWorld4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surgent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Universal CPA Review2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wiley CPAexcel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell CPA Review0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CPA review courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Becker or UWorld more popular in search?

This chart shows how often people search Google for Becker and UWorld by name. Each line represents a brand's share of searches for all eight CPA review course brands we track, month by month, from searches in United States.

Becker and UWorld among CPA review courses in the United States, by month

Share of searches by month for Becker, UWorld. The figures are in the table below the chart.

View monthly share of searches table
MonthBeckerNINJA CPA ReviewUWorldGleimSurgentUniversal CPA ReviewWiley CPAexcelMaxwell CPA Review
Oct 202560%17.9%6.6%5.3%4.3%2.9%2.4%0.56%
Nov 202559.1%17.6%7.5%5.2%5.2%2.9%1.9%0.46%
Dec 202561.3%14.9%7.4%5.4%5.4%3%2%0.58%
Jan 202664.1%15.6%6.6%4.6%3.8%2.5%2.1%0.75%
Feb 202661.5%15%7.8%5.4%3.7%3.7%2.5%0.58%
Mar 202664.5%15.7%6.7%4.6%3.1%2.6%2.1%0.75%
Apr 202660.6%18.1%7.3%4.4%4.4%2.9%1.6%0.7%
May 202664.8%15.8%6.4%4.7%3.8%2.6%1.4%0.61%
Jun 202665.6%15.9%6.4%3.8%3.8%2.6%1.2%0.62%
Jul 202666.6%16.2%6.5%3%3%2.6%1.2%0.78%
Aug 202665.3%15.9%7.3%3.8%3.8%2.1%1.1%0.62%
Sep 202666%16.1%6.5%4.8%3%2.1%0.95%0.62%

How has the Becker and UWorld comparison changed over the last 12 months?

3 findings
  • Becker was ahead of UWorld in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Becker’s share of searches among CPA review courses in the United States moved from 60% to 66%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, UWorld’s share of searches among CPA review courses in the United States moved from 6.6% to 6.5%, and its estimated monthly branded searches moved from 2K to 2.2K.

How did search popularity change for United States CPA review courses in September 2026?

2 changes
  1. In September 2026, Becker gained share of searches among CPA review courses in the United States, from 65.3% to 66%.

  2. In September 2026, UWorld lost share of searches among CPA review courses in the United States, from 7.3% to 6.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Becker’s and UWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Becker

1 branded search term

  • becker cpa

UWorld

2 branded search terms

  • roger cpa
  • uworld cpa

How the Brand Demand Index is measured

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