Surefire vs uSherpa:Which is more popular?
In September 2026, Surefire had more branded searches than uSherpa among mortgage CRM software in the United States. Surefire had about 290 branded searches, while uSherpa had 260. Surefire made up 5.1% of all mortgage CRM software searches we track, and uSherpa accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about mortgage CRM software, Surefire appeared in four of the five answers and uSherpa in none.
Who do people search for more?
Surefire, about 12% more searches than uSherpa
Who does AI mention more?
Surefire, mentioned in 4 of 5 answers, uSherpa in 0
Who does AI recommend more?
Surefire, the only one of the two named
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Top mortgage CRM software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Surefire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. uSherpa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BNTouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Surefire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jungo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mloflo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Total Expert1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bonzo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Velocify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
uSherpa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage CRM software
5 answers
Asked ChatGPT
“Which mortgage CRM should I use in the US?”
Asked ChatGPT
“What are the best mortgage CRMs in the US?”
Asked ChatGPT
“What's the best mortgage CRM in the US for an independent loan officer?”
Searched Google, AI Overview
“mortgage crm”
Searched Google, AI Overview
“crm for loan officers”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Surefire or uSherpa more popular in search?
This chart shows how often people search Google for Surefire and uSherpa by name. Each line represents a brand's share of searches for all nine mortgage CRM software we track, month by month, from searches in United States.
Share of searches by month for Surefire, uSherpa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Total Expert | Velocify | Shape | Bonzo | Surefire | BNTouch | Mloflo | uSherpa | Jungo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 21.5% | 9.7% | 4.3% | 6.8% | 5.2% | 6.4% | 5.2% | 1.9% |
| Nov 2025 | 39.5% | 21.4% | 7.9% | 4.3% | 6.9% | 6.4% | 6.4% | 5.3% | 1.8% |
| Dec 2025 | 39.9% | 21.6% | 8% | 4.3% | 6.8% | 5.3% | 6.5% | 5.3% | 2.3% |
| Jan 2026 | 37.9% | 20.9% | 9.4% | 6.3% | 6.8% | 5.1% | 6.3% | 5.1% | 2.2% |
| Feb 2026 | 40.7% | 18.2% | 8.3% | 6.7% | 5.9% | 4.5% | 8.3% | 5.5% | 2% |
| Mar 2026 | 40.9% | 18.3% | 10.2% | 5.5% | 5.9% | 5.5% | 6.8% | 4.5% | 2.4% |
| Apr 2026 | 37.9% | 20.5% | 11.4% | 5.1% | 6.6% | 5.1% | 6.2% | 5.1% | 2.2% |
| May 2026 | 34.7% | 23.7% | 10.8% | 5.8% | 6.2% | 5.8% | 7.1% | 3.8% | 2% |
| Jun 2026 | 34.7% | 23.8% | 10.8% | 5.9% | 5.3% | 5.9% | 5.9% | 5.9% | 2% |
| Jul 2026 | 35.9% | 24.6% | 9.1% | 6% | 5.3% | 6% | 6% | 4.9% | 2.1% |
| Aug 2026 | 40.6% | 22% | 10% | 5.4% | 5.9% | 5.4% | 4.4% | 4.4% | 1.9% |
| Sep 2026 | 42.4% | 23% | 8.5% | 5.7% | 5.1% | 4.6% | 4.6% | 4.6% | 1.6% |
How has the Surefire and uSherpa comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: uSherpa took it in June 2026, Surefire took it in July 2026.
- Across the 12 months ending September 2026, Surefire’s share of searches among mortgage CRM software in the United States moved from 6.8% to 5.1%, and its estimated monthly branded searches moved from 510 to 290.
- Across the 12 months ending September 2026, uSherpa’s share of searches among mortgage CRM software in the United States moved from 5.2% to 4.6%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for United States mortgage CRM software in September 2026?
2 changes
In September 2026, Surefire lost share of searches among mortgage CRM software in the United States, from 5.9% to 5.1%.
Estimated monthly branded searches for uSherpa in the United States fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Surefire’s and uSherpa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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