Brandwave

Snickers vs Tony's Chocolonely:Which is more popular?

In September 2026, Snickers had more branded searches than Tony's Chocolonely among chocolate brands in the United States. Snickers had about 110,000 branded searches, while Tony's Chocolonely had 33,100. Snickers made up 11% of all chocolate brand searches we track, and Tony's Chocolonely accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about chocolate brands, Snickers and Tony's Chocolonely each appeared in two of the five answers. Tony's Chocolonely was mentioned before Snickers in every answer that named either.

Among chocolate brands in the United States in September 2026

Who do people search for more?

Snickers, about 3 searches for every 1 for Tony's Chocolonely

Snickers 110K searchesTony's Chocolonely 33.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Snickers in 2 of 5Tony's Chocolonely in 2 of 5

Who does AI recommend more?

Tony's Chocolonely, named ahead of Snickers in 2 of 2 answers

Tony's Chocolonely first in 2Snickers never first

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Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snickers and Tony's Chocolonely were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tony's Chocolonely was listed before Snickers in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lindt1st
  2. Ghirardelli2nd
  3. Valrhona3rd
  4. Hershey's4th
  5. Hu4th
  6. Tony's Chocolonely6th
  7. Snickers7th
  8. Twix8th
  9. M&M's–
  10. Reese's–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ghirardelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lindt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Valrhona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hershey's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snickers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tony's Chocolonely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reese's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M&M's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about chocolate brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Snickers or Tony's Chocolonely more popular in search?

This chart shows how often people search Google for Snickers and Tony's Chocolonely by name. Each line represents a brand's share of searches for all 11 chocolate brands we track, month by month, from searches in United States.

Snickers and Tony's Chocolonely among chocolate brands in the United States, by month

Share of searches by month for Snickers, Tony's Chocolonely. The figures are in the table below the chart.

View monthly share of searches table
MonthHershey'sM&M'sReese'sGhirardelliKitKatSnickersTwixTony's ChocolonelyHuLindtValrhona
Oct 202513.4%16.4%16.4%9%13.4%13.4%9%3.3%1.8%3.3%0.44%
Nov 202513.9%13.9%13.9%13.9%11.4%11.4%9.3%4.2%2.3%5.1%0.68%
Dec 202514%11.4%14%20.8%9.3%9.3%6.3%5.1%2.8%6.3%0.84%
Jan 202616%13.1%13.1%16%10.6%10.6%7.2%4.8%3.2%4.8%0.78%
Feb 202615.1%15.1%15.1%15.1%10.1%10.1%6.8%4.5%3%4.5%0.6%
Mar 202614.1%14.1%11.6%9.4%25.8%9.4%6.3%2.8%2.3%3.5%0.57%
Apr 202614.9%14.9%14.9%10%18.2%10%6.7%3.7%3%3%0.73%
May 202616.3%16.3%13.3%10.9%10.9%10.9%7.3%4.9%2.7%6%0.65%
Jun 202613.3%36.2%8.9%8.9%10.8%8.9%4.9%3.3%2.2%2.2%0.43%
Jul 202617.6%14.4%11.8%14.4%14.4%9.7%6.5%4.3%2.9%3.5%0.57%
Aug 202618.4%15%15%12.2%10.1%12.2%6.7%3.7%3%3%0.6%
Sep 202620.1%16.5%13.5%11%11%11%7.4%3.3%2.7%2.7%0.54%

How has the Snickers and Tony's Chocolonely comparison changed over the last 12 months?

3 findings

How did search popularity change for United States chocolate brands in September 2026?

3 changes

  1. In September 2026, KitKat overtook Snickers to rank 5th among chocolate brands in the United States, with 11% of the searches.

  2. In September 2026, Snickers lost share of searches among chocolate brands in the United States, from 12.2% to 11%.

  3. Estimated monthly branded searches for Tony's Chocolonely in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Snickers’ and Tony's Chocolonely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Snickers

1 branded search term

  • snickers

Tony's Chocolonely

1 branded search term

  • tony's chocolonely

How the Brand Demand Index is measured

Other head-to-heads among chocolate brands

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