Smirnoff vs White Claw:Which is more popular?
In September 2026, White Claw had more branded searches than Smirnoff among hard seltzer brands in the United States. White Claw had about 110,000 branded searches, while Smirnoff had 3,600. White Claw made up 38.5% of all hard seltzer brand searches we track, and Smirnoff accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about hard seltzer brands, White Claw appeared in all five answers and Smirnoff in none.
Who do people search for more?
White Claw, about 31 searches for every 1 for Smirnoff
Who does AI mention more?
White Claw, mentioned in every answer we collected
Who does AI recommend more?
White Claw, the only one of the two named
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Top hard seltzer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, White Claw appeared in all five answers. Smirnoff did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- White Claw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
High Noon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Truly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- NÜTRL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vizzy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bud Light Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Michelob Ultra Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smirnoff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hard seltzer brands
5 answers
Asked ChatGPT
“Which hard seltzer brand should I buy in the US?”
Asked ChatGPT
“What are the best hard seltzer brands in the US?”
Asked ChatGPT
“What's the best hard seltzer brand in the US for a summer party?”
Searched Google, AI Overview
“hard seltzer”
Searched Google, AI Overview
“best hard seltzer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Smirnoff or White Claw more popular in search?
This chart shows how often people search Google for Smirnoff and White Claw by name. Each line represents a brand's share of searches for all nine hard seltzer brands we track, month by month, from searches in United States.
Share of searches by month for White Claw, Smirnoff. The figures are in the table below the chart.
View monthly share of searches table
| Month | NÜTRL | White Claw | High Noon | Truly | Vizzy | Bud Light Seltzer | Michelob Ultra Seltzer | Smirnoff | Corona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 39.4% | 5.9% | 7.2% | 2.9% | 2.4% | 1% | 1.6% | 0.11% |
| Nov 2025 | 40.3% | 40.3% | 6% | 4.9% | 3.6% | 2.4% | 1.1% | 1.3% | 0.12% |
| Dec 2025 | 39.8% | 39.8% | 5.6% | 5.5% | 4.4% | 2.4% | 0.83% | 1.6% | 0.21% |
| Jan 2026 | 44.4% | 36.5% | 5.9% | 5% | 4% | 2.2% | 0.77% | 0.97% | 0.16% |
| Feb 2026 | 45.3% | 37.1% | 4.5% | 4% | 4.1% | 2.2% | 1.2% | 1.5% | 0.13% |
| Mar 2026 | 45.3% | 37.3% | 4.5% | 4.5% | 3.3% | 2.2% | 1.2% | 1.5% | 0.16% |
| Apr 2026 | 41.7% | 41.7% | 4.1% | 3.7% | 3.1% | 3.1% | 1.1% | 1.4% | 0.18% |
| May 2026 | 36.2% | 44.4% | 6.6% | 4.8% | 2.7% | 2.2% | 1.4% | 1.4% | 0.16% |
| Jun 2026 | 33.2% | 40.7% | 12.4% | 6.1% | 2.4% | 2% | 1.6% | 1.3% | 0.14% |
| Jul 2026 | 32.3% | 39.7% | 14.3% | 5.9% | 2.4% | 1.9% | 1.9% | 1.3% | 0.17% |
| Aug 2026 | 43% | 35% | 11.2% | 4.3% | 2.1% | 1.7% | 1.4% | 1.1% | 0.15% |
| Sep 2026 | 47.3% | 38.5% | 4.2% | 3.1% | 2.3% | 1.9% | 1.3% | 1.3% | 0.14% |
How has the Smirnoff and White Claw comparison changed over the last 12 months?
3 findings
- White Claw was ahead of Smirnoff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smirnoff’s share of searches among hard seltzer brands in the United States moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States moved from 39.4% to 38.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for United States hard seltzer brands in September 2026?
2 changes
In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%.
Estimated monthly branded searches for Smirnoff in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Smirnoff’s and White Claw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smirnoff
1 branded search term
- smirnoff seltzer
White Claw
1 branded search term
- white claw
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