Brandwave

Razer vs Steelcase:Which is more popular?

In September 2026, Steelcase had more branded searches than Razer among office chair brands in the United States. Steelcase had about 18,100 branded searches, while Razer had 4,400. Steelcase made up 7.6% of all office chair brand searches we track, and Razer accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about office chair brands, Steelcase appeared in all four answers and Razer in none.

Among office chair brands in the United States in September 2026

Who do people search for more?

Steelcase, about 4 searches for every 1 for Razer

Steelcase 18.1K searchesRazer 4.4K searches

Who does AI mention more?

Steelcase, mentioned in every answer we collected

Steelcase in 4 of 4Razer in 0 of 4

Who does AI recommend more?

Steelcase, the only one of the two named

Steelcase first in 4Razer never named

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Top office chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Steelcase appeared in all four answers. Razer did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steelcase1st
  2. Branch2nd
  3. Herman Miller3rd
  4. Haworth4th
  5. Sihoo5th
  6. Secretlab6th
  7. X-Chair–
  8. Hbada–
  9. Razer–
  10. Humanscale–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Steelcase4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Branch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haworth2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sihoo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secretlab1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • X-Chair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hbada0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Razer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanscale0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about office chair brands

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Razer or Steelcase more popular in search?

This chart shows how often people search Google for Razer and Steelcase by name. Each line represents a brand's share of searches for all 11 office chair brands we track, month by month, from searches in United States.

Razer and Steelcase among office chair brands in the United States, by month

Share of searches by month for Steelcase, Razer. The figures are in the table below the chart.

View monthly share of searches table
MonthHerman MillerSecretlabSteelcaseBranchHaworthX-ChairSihooHbadaRazerHumanscaleAutonomous
Oct 202537.6%37.6%9.2%2.7%2.7%3.4%0.79%1.5%1.5%1.8%1.2%
Nov 202531.6%47.4%6.4%2.3%2.8%2.8%0.83%1.9%1.6%1.3%1%
Dec 202531.8%47.8%6.4%1.9%2.3%2.9%0.84%2.3%1.6%1%1%
Jan 202635.6%43.6%7.2%2.1%2.6%2.6%0.78%1.7%1.4%1.2%1.2%
Feb 202638.7%38.7%7.7%2.3%2.8%2.8%0.81%1.9%1.5%1.5%1%
Mar 202642.4%34.9%8.6%2.5%2.5%2.5%0.93%1.7%1.4%1.4%1.1%
Apr 202638.5%38.5%7.7%2.8%2.8%2.3%1.2%1.9%1.5%1.5%1.2%
May 202635.4%43%7.1%2.6%2.6%2.6%1.1%1.4%1.4%1.7%1.1%
Jun 202635.5%43.2%7.1%2.1%2.6%2.6%1.1%1.7%1.4%1.4%1.1%
Jul 202642.1%34.6%8.5%2.5%2.5%2.5%1.4%1.7%1.7%1.4%1.1%
Aug 202638.3%38.3%7.7%2.8%2.8%2.3%1.9%1.5%1.5%1.5%1.3%
Sep 202637.8%37.8%7.6%2.8%2.8%2.8%2.3%1.8%1.8%1.5%1.2%

How has the Razer and Steelcase comparison changed over the last 12 months?

3 findings

How did search popularity change for United States office chair brands in September 2026?

2 changes
  1. In September 2026, Razer rose from 10th to 9th among office chair brands in the United States.

  2. Estimated monthly branded searches for Steelcase in the United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Razer’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Razer

1 branded search term

  • razer chair

Steelcase

1 branded search term

  • steelcase chair

How the Brand Demand Index is measured

Other head-to-heads among office chair brands

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