Pure Barre vs SoulCycle:Which is more popular?
In September 2026, Pure Barre had more branded searches than SoulCycle among boutique fitness studios in the United States. Pure Barre had about 301,000 branded searches, while SoulCycle had 40,500. Pure Barre made up 17% of all boutique fitness studio searches we track, and SoulCycle accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, Pure Barre and SoulCycle each appeared in one of the four answers.
Who do people search for more?
Pure Barre, about 7 searches for every 1 for SoulCycle
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top boutique fitness studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pure Barre and SoulCycle were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
[solidcore]3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Barry's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Club Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Orangetheory Fitness2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CorePower Yoga2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Pure Barre1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rumble Boxing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SoulCycle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Title Boxing Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boutique fitness studios
4 answers
Asked ChatGPT
“Which boutique fitness studio should I join in the US?”
Asked ChatGPT
“What are the best boutique fitness studios in the US?”
Asked ChatGPT
“Which boutique fitness chain in the US is best for Pilates?”
Searched Google, AI Overview
“fitness classes near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“boutique fitness”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Pure Barre or SoulCycle more popular in search?
This chart shows how often people search Google for Pure Barre and SoulCycle by name. Each line represents a brand's share of searches for all 11 boutique fitness studios we track, month by month, from searches in United States.
Share of searches by month for Pure Barre, SoulCycle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Club Pilates | Pure Barre | [solidcore] | Orangetheory Fitness | CorePower Yoga | F45 Training | Title Boxing Club | Rumble Boxing | SoulCycle | Barry's | 9Round |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 15.2% | 10.1% | 12.4% | 8.3% | 5.5% | 4.1% | 3.7% | 3% | 3% | 0.61% |
| Nov 2025 | 34.3% | 12.5% | 12.5% | 12.5% | 8.4% | 5.6% | 4.1% | 3.8% | 3.1% | 2.5% | 0.62% |
| Dec 2025 | 30% | 13.4% | 16.4% | 13.4% | 9% | 4.9% | 3.6% | 3.3% | 2.7% | 2.7% | 0.54% |
| Jan 2026 | 31.5% | 14.1% | 14.1% | 14.1% | 9.4% | 5.2% | 3.1% | 2.8% | 2.8% | 2.3% | 0.57% |
| Feb 2026 | 32.8% | 14.7% | 12% | 14.7% | 9.8% | 4.4% | 3.2% | 2.9% | 2.9% | 2% | 0.59% |
| Mar 2026 | 36.1% | 13.2% | 13.2% | 13.2% | 7.2% | 4.8% | 3.6% | 3.2% | 2.7% | 2.2% | 0.53% |
| Apr 2026 | 34.5% | 15.5% | 12.6% | 12.6% | 8.5% | 4.6% | 3.4% | 3.1% | 2.5% | 2.1% | 0.51% |
| May 2026 | 34.2% | 15.3% | 15.3% | 12.5% | 6.9% | 4.6% | 3.4% | 3.1% | 2.5% | 1.7% | 0.5% |
| Jun 2026 | 35.1% | 15.7% | 12.8% | 12.8% | 7% | 4.7% | 3.5% | 3.2% | 3.2% | 1.4% | 0.52% |
| Jul 2026 | 35.4% | 15.8% | 12.9% | 12.9% | 7.1% | 4.8% | 3.5% | 2.6% | 2.6% | 1.7% | 0.52% |
| Aug 2026 | 36.3% | 16.2% | 10.8% | 13.3% | 7.3% | 4.9% | 3.6% | 2.7% | 2.7% | 1.8% | 0.53% |
| Sep 2026 | 38.1% | 17% | 11.4% | 11.4% | 7.6% | 4.2% | 3.1% | 2.8% | 2.3% | 1.5% | 0.56% |
How has the Pure Barre and SoulCycle comparison changed over the last 12 months?
3 findings
- Pure Barre was ahead of SoulCycle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pure Barre’s share of searches among boutique fitness studios in the United States moved from 15.2% to 17%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, SoulCycle’s share of searches among boutique fitness studios in the United States moved from 3% to 2.3%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for United States boutique fitness studios in September 2026?
2 changes
In September 2026, Pure Barre gained share of searches among boutique fitness studios in the United States, from 16.2% to 17%.
Estimated monthly branded searches for SoulCycle in the United States fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pure Barre’s and SoulCycle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pure Barre
1 branded search term
- pure barre
SoulCycle
1 branded search term
- soulcycle
Other head-to-heads among boutique fitness studios
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