Brandwave

ProFlowers vs UrbanStems:Which is more popular?

In September 2026, ProFlowers had more branded searches than UrbanStems among flower delivery platforms in the United States. ProFlowers had about 27,100 branded searches, while UrbanStems had 22,900. ProFlowers made up 8.2% of all flower delivery platform searches we track, and UrbanStems accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about flower delivery platforms, UrbanStems appeared in three of the four answers and ProFlowers in two. UrbanStems was mentioned before ProFlowers in every answer that named either.

Among flower delivery platforms in the United States in September 2026

Who do people search for more?

ProFlowers, about 18% more searches than UrbanStems

ProFlowers 27.1K searchesUrbanStems 22.9K searches

Who does AI mention more?

UrbanStems, mentioned in 3 of 4 answers, ProFlowers in 2

UrbanStems in 3 of 4ProFlowers in 2 of 4

Who does AI recommend more?

UrbanStems, named ahead of ProFlowers in 3 of 3 answers

UrbanStems first in 3ProFlowers never first

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Top flower delivery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, UrbanStems was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ProFlowers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. UrbanStems was listed before ProFlowers in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Bouqs Co.1st
  2. 1-800-Flowers2nd
  3. UrbanStems3rd
  4. FTD4th
  5. Teleflora5th
  6. ProFlowers6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1-800-Flowers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Teleflora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Bouqs Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UrbanStems3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ProFlowers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flower delivery platforms

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is ProFlowers or UrbanStems more popular in search?

This chart shows how often people search Google for ProFlowers and UrbanStems by name. Each line represents a brand's share of searches for all six flower delivery platforms we track, month by month, from searches in United States.

ProFlowers and UrbanStems among flower delivery platforms in the United States, by month

Share of searches by month for ProFlowers, UrbanStems. The figures are in the table below the chart.

View monthly share of searches table
Month1-800-FlowersFTDTelefloraProFlowersThe Bouqs Co.UrbanStems
Oct 202535.5%28.9%10.6%7.1%8.9%9%
Nov 202530.5%30.5%13.7%7.5%9.3%8.4%
Dec 202533.7%27.6%15.1%8.3%8.4%7%
Jan 202631.5%31.5%11.6%7.7%9.6%8%
Feb 202634.1%18.7%12.6%12.6%12.8%9.4%
Mar 202635.3%23.7%13%8.7%10.4%9%
Apr 202635.4%23.6%10.6%8.7%12.7%9%
May 202635.6%15.9%10.7%13.1%12.8%11.9%
Jun 202634.1%27.9%12.5%8.4%8.5%8.6%
Jul 202633.5%27.4%12.3%10%8.3%8.5%
Aug 202635.9%29.6%10.8%8.9%7.4%7.5%
Sep 202633.4%33.4%10%8.2%8.1%6.9%

How has the ProFlowers and UrbanStems comparison changed over the last 12 months?

3 findings
  • The lead changed hands 7 times in the 12 months ending September 2026: ProFlowers took it in December 2025, UrbanStems took it in January 2026, ProFlowers took it in February 2026, UrbanStems took it in March 2026, ProFlowers took it in May 2026, UrbanStems took it in June 2026, ProFlowers took it in July 2026.
  • Across the 12 months ending September 2026, ProFlowers’ share of searches among flower delivery platforms in the United States moved from 7.1% to 8.2%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, UrbanStems’ share of searches among flower delivery platforms in the United States moved from 9% to 6.9%, and its estimated monthly branded searches moved from 34.3K to 22.9K.

How did search popularity change for United States flower delivery platforms in September 2026?

3 changes

  1. In September 2026, The Bouqs Co. overtook UrbanStems to rank 5th among flower delivery platforms in the United States, with 8.1% of the searches.

  2. In September 2026, ProFlowers lost share of searches among flower delivery platforms in the United States, from 8.9% to 8.2%.

  3. In September 2026, UrbanStems lost share of searches among flower delivery platforms in the United States, from 7.5% to 6.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ProFlowers’ and UrbanStems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ProFlowers

2 branded search terms

  • pro flowers
  • proflowers

UrbanStems

2 branded search terms

  • urban stems
  • urbanstems

How the Brand Demand Index is measured

Other head-to-heads among flower delivery platforms

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