How popular isFTD in search?
In September 2026, there were an estimated 110K branded searches for FTD in United States which held steady over the last 12 months. FTD holds 43.5% estimated Share of Search among United States flower delivery platforms and is ranked 2nd of 3 competitors for search popularity.
1-800-Flowers43.5%
FTD43.5%
Teleflora13.1%
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Which flower delivery platforms compete with FTD?
Share of Search by month for 1-800-Flowers, FTD, Teleflora. The figures are in the table below the chart.
View monthly share of search table
| Month | 1-800-Flowers | FTD | Teleflora |
|---|---|---|---|
| Oct 2025 | 47.3% | 38.5% | 14.2% |
| Nov 2025 | 40.8% | 40.8% | 18.4% |
| Dec 2025 | 44.1% | 36.1% | 19.8% |
| Jan 2026 | 42.3% | 42.3% | 15.5% |
| Feb 2026 | 52.2% | 28.6% | 19.2% |
| Mar 2026 | 49.1% | 32.9% | 18% |
| Apr 2026 | 50.8% | 33.9% | 15.3% |
| May 2026 | 57.2% | 25.6% | 17.2% |
| Jun 2026 | 45.8% | 37.4% | 16.8% |
| Jul 2026 | 45.8% | 37.4% | 16.8% |
| Aug 2026 | 47.1% | 38.7% | 14.2% |
| Sep 2026 | 43.5% | 43.5% | 13.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 110K | 0% | -3.6 points | |
| 2, held 2nd | 43.5% | 110K | +21.5% | +4.7 points | |
| 3, held 3rd | 13.1% | 33.1K | 0% | -1.1 points |
43.5%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -3.6 points.
2.
FTD43.5%
Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +4.7 points.
13.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
Compare search popularity between FTD and its closest rivals
Every comparison with FTD
2 comparisons
How has branded search demand for FTD changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for FTD in United States held steady at 110K.
- Across the 12 months ending September 2026, FTD’s estimated Share of Search among flower delivery platforms in United States increased from 38.5% to 43.5%.
- Across the 12 months ending September 2026, FTD’s estimated Share of Search among flower delivery platforms in United States peaked at 43.5% in September 2026 and was lowest at 25.6% in May 2026.
How did search popularity change for United States flower delivery platforms in September 2026?
3 changes
In September 2026, FTD gained estimated Share of Search among flower delivery platforms in United States, from 38.7% to 43.5%.
In September 2026, 1-800-Flowers lost estimated Share of Search among flower delivery platforms in United States, from 47.1% to 43.5%.
In September 2026, Teleflora lost estimated Share of Search among flower delivery platforms in United States, from 14.2% to 13.1%.
How is FTD measured?
Brandwave collects information about searches that people make online using FTD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ftd
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Is FTD your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.