Brandwave

ProFlowers vs The Bouqs Co.:Which is more popular?

In September 2026, ProFlowers and The Bouqs Co. were level in searches among flower delivery platforms in the United States, with an estimated 27.1K versus 26.6K branded searches, at 8.2% and 8.1% of the total. When we asked ChatGPT and Google AI Overviews about flower delivery platforms, The Bouqs Co. appeared in three of the four answers and ProFlowers in two. The Bouqs Co. was mentioned before ProFlowers in every answer that named either.

Among flower delivery platforms in the United States in September 2026

Who do people search for more?

ProFlowers and The Bouqs Co. are searched for about as often as each other.

ProFlowers 27.1K searchesThe Bouqs Co. 26.6K searches

Who does AI mention more?

The Bouqs Co., mentioned in 3 of 4 answers, ProFlowers in 2

The Bouqs Co. in 3 of 4ProFlowers in 2 of 4

Who does AI recommend more?

The Bouqs Co., named ahead of ProFlowers in 3 of 3 answers

The Bouqs Co. first in 3ProFlowers never first

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Top flower delivery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Bouqs Co. was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ProFlowers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Bouqs Co. was listed before ProFlowers in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Bouqs Co.1st
  2. 1-800-Flowers2nd
  3. UrbanStems3rd
  4. FTD4th
  5. Teleflora5th
  6. ProFlowers6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1-800-Flowers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FTD3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Teleflora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Bouqs Co.3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UrbanStems3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ProFlowers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flower delivery platforms

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is ProFlowers or The Bouqs Co. more popular in search?

This chart shows how often people search Google for ProFlowers and The Bouqs Co. by name. Each line represents a brand's share of searches for all six flower delivery platforms we track, month by month, from searches in United States.

ProFlowers and The Bouqs Co. among flower delivery platforms in the United States, by month

Share of searches by month for ProFlowers, The Bouqs Co.. The figures are in the table below the chart.

View monthly share of searches table
Month1-800-FlowersFTDTelefloraProFlowersThe Bouqs Co.UrbanStems
Oct 202535.5%28.9%10.6%7.1%8.9%9%
Nov 202530.5%30.5%13.7%7.5%9.3%8.4%
Dec 202533.7%27.6%15.1%8.3%8.4%7%
Jan 202631.5%31.5%11.6%7.7%9.6%8%
Feb 202634.1%18.7%12.6%12.6%12.8%9.4%
Mar 202635.3%23.7%13%8.7%10.4%9%
Apr 202635.4%23.6%10.6%8.7%12.7%9%
May 202635.6%15.9%10.7%13.1%12.8%11.9%
Jun 202634.1%27.9%12.5%8.4%8.5%8.6%
Jul 202633.5%27.4%12.3%10%8.3%8.5%
Aug 202635.9%29.6%10.8%8.9%7.4%7.5%
Sep 202633.4%33.4%10%8.2%8.1%6.9%

How has the ProFlowers and The Bouqs Co. comparison changed over the last 12 months?

3 findings

How did search popularity change for United States flower delivery platforms in September 2026?

2 changes
  1. In September 2026, The Bouqs Co. overtook UrbanStems to rank 5th among flower delivery platforms in the United States, with 8.1% of the searches.

  2. In September 2026, ProFlowers lost share of searches among flower delivery platforms in the United States, from 8.9% to 8.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ProFlowers’ and The Bouqs Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ProFlowers

2 branded search terms

  • pro flowers
  • proflowers

The Bouqs Co.

2 branded search terms

  • bouqs
  • the bouqs

How the Brand Demand Index is measured

Other head-to-heads among flower delivery platforms

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