Brandwave

Palmetto vs Sunrun:Which is more popular?

In September 2026, Sunrun had more branded searches than Palmetto among solar installers in the United States. Sunrun had about 74,000 branded searches, while Palmetto had 5,400. Sunrun made up 54.9% of all solar installer searches we track, and Palmetto accounted for 4%. When we asked ChatGPT and Google AI Overviews about solar installers, Sunrun appeared in all four answers and Palmetto in two. Sunrun was mentioned before Palmetto in two out of three answers.

Among solar installers in the United States in September 2026

Who do people search for more?

Sunrun, about 14 searches for every 1 for Palmetto

Sunrun 74K searchesPalmetto 5.4K searches

Who does AI mention more?

Sunrun, mentioned in every answer we collected

Sunrun in 4 of 4Palmetto in 2 of 4

Who does AI recommend more?

Sunrun, named ahead of Palmetto in 2 of 3 answers

Sunrun first in 2Palmetto first in 1

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Top solar installers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sunrun appeared in all four answers. Palmetto was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Sunrun was listed before Palmetto in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sunrun1st
  2. SunPower2nd
  3. Tesla Solar3rd
  4. Palmetto4th
  5. Momentum Solar5th
  6. Trinity Solar–
  7. Freedom Forever–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunrun4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tesla Solar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SunPower2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Palmetto2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momentum Solar1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trinity Solar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Freedom Forever0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about solar installers

4 answers
  • Asked ChatGPT

    “Which solar company should I use in the US?”

    1. 1Sunrun
  • Asked ChatGPT

    “What are the best solar installers in the US?”

    1. 1Sunrun
    2. 2Tesla Solar
    3. 3SunPower
    4. 4Palmetto
  • Asked ChatGPT

    “What's the best solar company in the US for solar panels with a battery?”

    1. 1Sunrun
    2. 2Tesla Solar
  • Searched Google, AI Overview

    “solar companies”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best solar companies”

    1. 1SunPower
    2. 2Palmetto
    3. 3Momentum Solar
    4. 4Sunrun

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Palmetto or Sunrun more popular in search?

This chart shows how often people search Google for Palmetto and Sunrun by name. Each line represents a brand's share of searches for all seven solar installers we track, month by month, from searches in United States.

Palmetto and Sunrun among solar installers in the United States, by month

Share of searches by month for Sunrun, Palmetto. The figures are in the table below the chart.

View monthly share of searches table
MonthSunrunTesla SolarTrinity SolarSunPowerMomentum SolarFreedom ForeverPalmetto
Oct 202541.1%15.1%10.1%9.5%8.2%12.3%3.7%
Nov 202540%18%9.8%9.3%8%12%2.9%
Dec 202535.4%10.6%8.7%25.1%7.1%10.6%2.6%
Jan 202638.8%14.2%9.5%18.9%6.3%9.5%2.8%
Feb 202639.5%14.5%11.8%11.6%6.5%11.8%4.3%
Mar 202642.7%12.8%12.8%10.6%7%10.4%3.8%
Apr 202643.7%10.7%10.7%9.3%5.8%16%3.9%
May 202649%12%9.8%11.7%6.6%6.6%4.4%
Jun 202649.8%12.2%10%10.1%8.1%5.4%4.4%
Jul 202651%12.5%10.2%10.3%6.8%4.6%4.6%
Aug 202649.3%14.8%9.9%8.5%6.6%6.6%4.4%
Sep 202654.9%13.4%9%8.7%6%4%4%

How has the Palmetto and Sunrun comparison changed over the last 12 months?

3 findings

How did search popularity change for United States solar installers in September 2026?

1 change
  1. In September 2026, Sunrun gained share of searches among solar installers in the United States, from 49.3% to 54.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Palmetto’s and Sunrun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Palmetto

1 branded search term

  • palmetto solar

Sunrun

1 branded search term

  • sunrun

How the Brand Demand Index is measured

Other head-to-heads among solar installers

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