Solar installers in the United States:Which are most popular?
In September 2026, Sunrun was the most searched solar installer in the United States, accounting for 54.9% of all searches among the seven installers we track. When we checked with ChatGPT and Google AI Overviews, Sunrun showed up in every answer. Sunrun was recommended most often, coming first in two out of three responses that gave a list.
SunrunShare of searches 54.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Tesla SolarShare of searches 13.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Trinity SolarShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
SunPowerShare of searches 8.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Momentum SolarShare of searches 6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top solar installers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Sunrun appeared every time. Sunrun was recommended most often, coming first in two out of three answers that gave a list. SunPower was second, and Tesla Solar was third. Trinity Solar, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sunrun4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tesla Solar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SunPower2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Palmetto2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Momentum Solar1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trinity Solar0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Freedom Forever0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about solar installers
4 answers
Asked ChatGPT
“Which solar company should I use in the US?”
Asked ChatGPT
“What are the best solar installers in the US?”
Asked ChatGPT
“What's the best solar company in the US for solar panels with a battery?”
Searched Google, AI Overview
“solar companies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best solar companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which solar installers do people search for most?
This chart shows how often people search Google for each solar installer by name. Each line represents a brand's share of searches for all seven solar installers we track, month by month, from searches in United States.
Share of searches by month for Sunrun, Tesla Solar, Trinity Solar, SunPower, Momentum Solar, Freedom Forever, Palmetto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sunrun | Tesla Solar | Trinity Solar | SunPower | Momentum Solar | Freedom Forever | Palmetto |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 15.1% | 10.1% | 9.5% | 8.2% | 12.3% | 3.7% |
| Nov 2025 | 40% | 18% | 9.8% | 9.3% | 8% | 12% | 2.9% |
| Dec 2025 | 35.4% | 10.6% | 8.7% | 25.1% | 7.1% | 10.6% | 2.6% |
| Jan 2026 | 38.8% | 14.2% | 9.5% | 18.9% | 6.3% | 9.5% | 2.8% |
| Feb 2026 | 39.5% | 14.5% | 11.8% | 11.6% | 6.5% | 11.8% | 4.3% |
| Mar 2026 | 42.7% | 12.8% | 12.8% | 10.6% | 7% | 10.4% | 3.8% |
| Apr 2026 | 43.7% | 10.7% | 10.7% | 9.3% | 5.8% | 16% | 3.9% |
| May 2026 | 49% | 12% | 9.8% | 11.7% | 6.6% | 6.6% | 4.4% |
| Jun 2026 | 49.8% | 12.2% | 10% | 10.1% | 8.1% | 5.4% | 4.4% |
| Jul 2026 | 51% | 12.5% | 10.2% | 10.3% | 6.8% | 4.6% | 4.6% |
| Aug 2026 | 49.3% | 14.8% | 9.9% | 8.5% | 6.6% | 6.6% | 4.4% |
| Sep 2026 | 54.9% | 13.4% | 9% | 8.7% | 6% | 4% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.9% | 74K | 0% | +5.6 points | |
| 2, held 2nd | 13.4% | 18.1K | -18.5% | -1.4 points | |
| 3, held 3rd | 9% | 12.1K | -18.2% | -0.9 points | |
| 4, held 4th | 8.7% | 11.8K | -7.8% | +0.2 points | |
| 5, moved from 6th to 5th | 6% | 8.1K | -18.2% | -0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4% | 5.4K | -45.5% | -2.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 4% | 5.4K | -18.2% | -0.4 points |
1.
Sunrun54.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +5.6 points.
13.4%
Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
9%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
4.
SunPower8.7%
Held 4th. 11.8K estimated branded searches, -7.8% vs prior month. Share +0.2 points.
6%
Moved from 6th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
4%
Moved from 5th to 6th. 5.4K estimated branded searches, -45.5% vs prior month. Share -2.6 points.
7.
Palmetto4%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Which brand is most popular in search among solar installers in the United States?
7 brands
In September 2026, Sunrun was the most searched among solar installers in the United States, with an estimated 74K branded searches, 54.9% of all searches for the seven we track. Tesla Solar is in 2nd place, 41.4 percentage points behind at 13.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 41.1% → 54.9% | 54.9%Sep 2026 | 35.4%Dec 2025 | 1st | |
| 15.1% → 13.4% | 18%Nov 2025 | 10.6%Dec 2025 | 2nd | |
| 10.1% → 9% | 12.8%Mar 2026 | 8.7%Dec 2025 | 4th → 3rd | |
| 9.5% → 8.7% | 25.1%Dec 2025 | 8.5%Aug 2026 | 5th → 4th | |
| 8.2% → 6% | 8.2%Oct 2025 | 5.8%Apr 2026 | 6th → 5th | |
| 12.3% → 4% | 16%Apr 2026 | 4%Sep 2026 | 3rd → 6th | |
| 3.7% → 4% | 4.6%Jul 2026 | 2.6%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sunrun’s share of searches among solar installers in the United States increased from 41.1% to 54.9%.
- Across the 12 months ending September 2026, Tesla Solar’s share of searches among solar installers in the United States decreased from 15.1% to 13.4%.
- Across the 12 months ending September 2026, Trinity Solar’s share of searches among solar installers in the United States decreased from 10.1% to 9%.
- Across the 12 months ending September 2026, SunPower’s share of searches among solar installers in the United States decreased from 9.5% to 8.7%.
- Across the 12 months ending September 2026, Momentum Solar’s share of searches among solar installers in the United States decreased from 8.2% to 6%.
- Across the 12 months ending September 2026, Freedom Forever’s share of searches among solar installers in the United States decreased from 12.3% to 4%.
- Across the 12 months ending September 2026, Sunrun’s share of searches among solar installers in the United States peaked at 54.9% in September 2026 and was lowest at 35.4% in December 2025.
- Across the 12 months ending September 2026, Tesla Solar’s share of searches among solar installers in the United States peaked at 18% in November 2025 and was lowest at 10.6% in December 2025.
- Across the 12 months ending September 2026, Trinity Solar’s share of searches among solar installers in the United States peaked at 12.8% in March 2026 and was lowest at 8.7% in December 2025.
- Across the 12 months ending September 2026, SunPower’s share of searches among solar installers in the United States peaked at 25.1% in December 2025 and was lowest at 8.5% in August 2026.
- Across the 12 months ending September 2026, Momentum Solar’s share of searches among solar installers in the United States peaked at 8.2% in October 2025 and was lowest at 5.8% in April 2026.
- Across the 12 months ending September 2026, Freedom Forever’s share of searches among solar installers in the United States peaked at 16% in April 2026 and was lowest at 4% in September 2026.
- Across the 12 months ending September 2026, Palmetto’s share of searches among solar installers in the United States peaked at 4.6% in July 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Trinity Solar rose from 4th to 3rd among solar installers in the United States.
- Across the 12 months ending September 2026, SunPower rose from 5th to 4th among solar installers in the United States.
- Across the 12 months ending September 2026, Momentum Solar rose from 6th to 5th among solar installers in the United States.
- Across the 12 months ending September 2026, Freedom Forever fell from 3rd to 6th among solar installers in the United States.
- Across the 12 months ending September 2026, Palmetto held steady: its share of searches among solar installers in the United States moved less than 0.5 percentage points.
How did search popularity change for United States solar installers in September 2026?
6 changes

In September 2026, Sunrun gained share of searches among solar installers in the United States, from 49.3% to 54.9%.

In September 2026, Freedom Forever lost share of searches among solar installers in the United States, from 6.6% to 4%.

In September 2026, Tesla Solar lost share of searches among solar installers in the United States, from 14.8% to 13.4%.

In September 2026, Trinity Solar lost share of searches among solar installers in the United States, from 9.9% to 9%.

In September 2026, Momentum Solar lost share of searches among solar installers in the United States, from 6.6% to 6%.

Estimated monthly branded searches for SunPower in the United States fell 15.7% over 12 measured months, from 14K to 11.8K in September 2026.
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