NOS vs Red Bull:Which is more popular?
In September 2026, Red Bull had more branded searches than NOS among energy drink brands in the United States. Red Bull had about 450,000 branded searches, while NOS had 6,600. Red Bull made up 48.6% of all energy drink brand searches we track, and NOS accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about energy drink brands, Red Bull appeared in all five answers and NOS in one. Red Bull was mentioned before NOS in every answer.
Who do people search for more?
Red Bull, about 68 searches for every 1 for NOS
Who does AI mention more?
Red Bull, mentioned in every answer we collected
Who does AI recommend more?
Red Bull, named ahead of NOS in every answer
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Top energy drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Red Bull appeared in all five answers. NOS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Red Bull was listed before NOS in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Celsius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alani Nu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ghost3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
C43 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monster Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NOS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reign1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rockstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bang0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about energy drink brands
5 answers
Asked ChatGPT
“Which energy drink should I buy?”
Asked ChatGPT
“What are the best energy drink brands?”
Asked ChatGPT
“What is the healthiest energy drink?”
Searched Google, AI Overview
“energy drinks”
Searched Google, AI Overview
“best energy drink”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is NOS or Red Bull more popular in search?
This chart shows how often people search Google for NOS and Red Bull by name. Each line represents a brand's share of searches for all 12 energy drink brands we track, month by month, from searches in United States.
Share of searches by month for Red Bull, NOS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Bull | Celsius | Monster Energy | Alani Nu | Ghost | C4 | Rockstar | Bang | NOS | Bucked Up | Reign | ZOA |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 28.5% | 15.1% | 6.8% | 3% | 1.4% | 1.1% | 1.1% | 0.49% | 0.4% | 0.74% | 0.4% |
| Nov 2025 | 42.7% | 26.1% | 15.7% | 7% | 3.1% | 1.1% | 1.1% | 1.1% | 0.51% | 0.28% | 0.63% | 0.51% |
| Dec 2025 | 37.5% | 26% | 16.8% | 9.2% | 4.1% | 1.2% | 1.2% | 1% | 0.45% | 0.45% | 0.67% | 1.2% |
| Jan 2026 | 43.7% | 21.9% | 16% | 8.8% | 3.2% | 1.2% | 1.2% | 0.96% | 0.43% | 0.28% | 0.52% | 1.8% |
| Feb 2026 | 47.4% | 23.8% | 14.2% | 6.4% | 2.9% | 1.3% | 1% | 1% | 0.46% | 0.25% | 0.57% | 0.7% |
| Mar 2026 | 44.9% | 25.5% | 13.5% | 7.4% | 3.3% | 1.2% | 1.2% | 1.2% | 0.54% | 0.29% | 0.66% | 0.36% |
| Apr 2026 | 44.9% | 20.9% | 13.5% | 11% | 4% | 1.2% | 1.2% | 1.2% | 0.54% | 0.36% | 0.66% | 0.54% |
| May 2026 | 48.8% | 21.2% | 14.6% | 5.4% | 4.4% | 1.3% | 1.1% | 1.1% | 0.59% | 0.39% | 0.72% | 0.39% |
| Jun 2026 | 41.3% | 28.7% | 12.4% | 6.8% | 4.5% | 1.4% | 1.4% | 1.1% | 0.74% | 0.4% | 0.74% | 0.49% |
| Jul 2026 | 36.7% | 31.2% | 13.5% | 6% | 4.9% | 1.5% | 1.5% | 1.2% | 0.81% | 0.43% | 0.81% | 1.5% |
| Aug 2026 | 39.2% | 22.3% | 11.7% | 14.4% | 6.4% | 1.3% | 1.3% | 0.86% | 0.7% | 0.38% | 0.58% | 0.86% |
| Sep 2026 | 48.6% | 19.9% | 11.9% | 8% | 5.3% | 1.6% | 1.3% | 0.87% | 0.71% | 0.58% | 0.58% | 0.58% |
How has the NOS and Red Bull comparison changed over the last 12 months?
3 findings
- Red Bull was ahead of NOS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NOS’s share of searches among energy drink brands in the United States moved from 0.49% to 0.71%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
- Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in the United States moved from 41.1% to 48.6%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for United States energy drink brands in September 2026?
2 changes
In September 2026, Red Bull gained share of searches among energy drink brands in the United States, from 39.2% to 48.6%.
In September 2026, NOS rose from 10th to 9th among energy drink brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NOS’s and Red Bull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among energy drink brands
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