Brandwave

Motorola vs Nokia:Which is more popular?

In September 2026, Nokia had more branded searches than Motorola among smartphone brands in the United States. Nokia had about 74,000 branded searches, while Motorola had 27,100. Nokia made up 1.7% of all smartphone brand searches we track, and Motorola accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Motorola appeared in four of the five answers and Nokia in none.

Among smartphone brands in the United States in September 2026

Who do people search for more?

Nokia, about 3 searches for every 1 for Motorola

Nokia 74K searchesMotorola 27.1K searches

Who does AI mention more?

Motorola, mentioned in 4 of 5 answers, Nokia in 0

Motorola in 4 of 5Nokia in 0 of 5

Who does AI recommend more?

Motorola, the only one of the two named

Motorola first in 4Nokia never named

Follow Motorola vs Nokia and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Motorola was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nokia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung Galaxy1st
  2. Apple iPhone2nd
  3. Google Pixel3rd
  4. Motorola4th
  5. OnePlus5th
  6. Nothing6th
  7. Nokia–
  8. Sony–
  9. TCL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple iPhone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung Galaxy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motorola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nothing1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nokia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Motorola or Nokia more popular in search?

This chart shows how often people search Google for Motorola and Nokia by name. Each line represents a brand's share of searches for all nine smartphone brands we track, month by month, from searches in United States.

Motorola and Nokia among smartphone brands in the United States, by month

Share of searches by month for Nokia, Motorola. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneGoogle PixelNothingSamsung GalaxyNokiaOnePlusMotorolaSonyTCL
Oct 202561.1%14%5.5%7.9%3.7%5.1%1.1%0.91%0.74%
Nov 202564%12.2%3.9%6.9%3.2%7.7%0.95%0.63%0.63%
Dec 202565.1%11.9%4.8%7%2.6%6.4%0.96%0.64%0.64%
Jan 202664.6%9.9%5.8%7.3%3.2%6.5%1.2%0.78%0.78%
Feb 202666.3%10.2%6%7.2%3.3%4.6%0.98%0.8%0.66%
Mar 202662.6%11.4%8.5%6.8%3.1%5.1%1.1%0.76%0.62%
Apr 202666.1%10.1%6%7.2%3.3%4.5%1.2%0.8%0.8%
May 202664.1%9.8%8.7%6.7%3.2%4.4%1.2%1.2%0.78%
Jun 202665.4%8.2%13.1%5.8%2.2%3.2%0.97%0.65%0.65%
Jul 202668.4%8.5%9.2%5.9%2.3%3.8%0.83%0.55%0.55%
Aug 202668.8%10.3%9.2%5.2%1.9%2.6%0.83%0.68%0.56%
Sep 202677.4%7.6%5.7%4.4%1.7%1.7%0.63%0.42%0.42%

How has the Motorola and Nokia comparison changed over the last 12 months?

3 findings
  • Nokia was ahead of Motorola in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Motorola’s share of searches among smartphone brands in the United States moved from 1.1% to 0.63%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Nokia’s share of searches among smartphone brands in the United States moved from 3.7% to 1.7%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for United States smartphone brands in September 2026?

2 changes
  1. In September 2026, Nokia rose from 6th to 5th among smartphone brands in the United States.

  2. Estimated monthly branded searches for Motorola in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Motorola’s and Nokia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Motorola

1 branded search term

  • motorola phone

Nokia

1 branded search term

  • nokia phone

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.