Moe's Southwest Grill vs Taco Bell:Which is more popular?
In September 2026, Taco Bell had more branded searches than Moe's Southwest Grill among mexican fast food chains in the United States. Taco Bell had about 13.6 million branded searches, while Moe's Southwest Grill had 550,000. Taco Bell made up 52.2% of all mexican fast food chain searches we track, and Moe's Southwest Grill accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about mexican fast food chains, Taco Bell appeared in all three answers and Moe's Southwest Grill in one. Taco Bell was mentioned before Moe's Southwest Grill in every answer.
Who do people search for more?
Taco Bell, about 25 searches for every 1 for Moe's Southwest Grill
Who does AI mention more?
Taco Bell, mentioned in every answer we collected
Who does AI recommend more?
Taco Bell, named ahead of Moe's Southwest Grill in every answer
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Top mexican fast food chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Taco Bell appeared in all three answers. Moe's Southwest Grill was mentioned in one out of three: in one of the three ChatGPT answers. Taco Bell was listed before Moe's Southwest Grill in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Taco Bell3 of 3Named in 3 of 3 ChatGPT answers
Chipotle Mexican Grill3 of 3Named in 3 of 3 ChatGPT answers
QDOBA3 of 3Named in 3 of 3 ChatGPT answers
Del Taco3 of 3Named in 3 of 3 ChatGPT answers
Torchy's Tacos2 of 3Named in 2 of 3 ChatGPT answers
Freebirds World Burrito2 of 3Named in 2 of 3 ChatGPT answers
Moe's Southwest Grill1 of 3Named in 1 of 3 ChatGPT answers
Taco John's1 of 3Named in 1 of 3 ChatGPT answers
El Pollo Loco0 of 3Named in 0 of 3 ChatGPT answers
See every answer about mexican fast food chains
3 answers
Asked ChatGPT
“Which Mexican fast food chain is the best in the US?”
Asked ChatGPT
“What are the best burrito and taco chains in the US?”
Asked ChatGPT
“Where can I get the best fast food burrito in the US?”
Searched Google, AI Overview
“mexican fast food”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burrito places”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Moe's Southwest Grill or Taco Bell more popular in search?
This chart shows how often people search Google for Moe's Southwest Grill and Taco Bell by name. Each line represents a brand's share of searches for all nine mexican fast food chains we track, month by month, from searches in United States.
Share of searches by month for Taco Bell, Moe's Southwest Grill. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taco Bell | Chipotle Mexican Grill | QDOBA | El Pollo Loco | Del Taco | Moe's Southwest Grill | Torchy's Tacos | Taco John's | Freebirds World Burrito |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Nov 2025 | 51.7% | 28.4% | 7% | 3.1% | 3.8% | 1.7% | 2.1% | 1.4% | 0.76% |
| Dec 2025 | 48.9% | 32.9% | 5.4% | 3% | 3.6% | 2% | 2.4% | 1.1% | 0.72% |
| Jan 2026 | 48.5% | 32.6% | 6.5% | 2.9% | 3.6% | 1.6% | 2.4% | 1.1% | 0.72% |
| Feb 2026 | 47.5% | 32% | 6.4% | 3.5% | 3.5% | 1.9% | 2.9% | 1.3% | 0.86% |
| Mar 2026 | 48.1% | 32.3% | 6.5% | 3.5% | 3.5% | 1.9% | 2.4% | 1.1% | 0.71% |
| Apr 2026 | 51.1% | 28.1% | 6.9% | 3.8% | 3.8% | 2.1% | 2.5% | 1.1% | 0.75% |
| May 2026 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Jun 2026 | 51.3% | 28.2% | 6.9% | 3.8% | 3.1% | 2.1% | 2.5% | 1.4% | 0.76% |
| Jul 2026 | 54.4% | 24.5% | 6% | 4% | 4% | 2.2% | 2.7% | 1.5% | 0.8% |
| Aug 2026 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Sep 2026 | 52.2% | 28.7% | 5.8% | 3.8% | 3.2% | 2.1% | 2.1% | 1.4% | 0.63% |
How has the Moe's Southwest Grill and Taco Bell comparison changed over the last 12 months?
3 findings
- Taco Bell was ahead of Moe's Southwest Grill in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moe's Southwest Grill’s share of searches among mexican fast food chains in the United States held steady at 2.1%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Taco Bell’s share of searches among mexican fast food chains in the United States moved from 50.9% to 52.2%, and its estimated monthly branded searches held steady at 13.6M.
How did search popularity change for United States mexican fast food chains in September 2026?
2 changes
In September 2026, Taco Bell gained share of searches among mexican fast food chains in the United States, from 50.9% to 52.2%.
In September 2026, Moe's Southwest Grill rose from 7th to 6th among mexican fast food chains in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moe's Southwest Grill’s and Taco Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moe's Southwest Grill
1 branded search term
- moe's southwest grill
Taco Bell
1 branded search term
- taco bell
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