Mloflo vs Total Expert:Which is more popular?
In September 2026, Total Expert had more branded searches than Mloflo among mortgage CRM software in the United States. Total Expert had about 2,400 branded searches, while Mloflo had 260. Total Expert made up 42.4% of all mortgage CRM software searches we track, and Mloflo accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about mortgage CRM software, Mloflo appeared in two of the five answers and Total Expert in one. Mloflo was mentioned before Total Expert in two out of three answers that named either.
Who do people search for more?
Total Expert, about 9 searches for every 1 for Mloflo
Who does AI mention more?
Mloflo, mentioned in 2 of 5 answers, Total Expert in 1
Who does AI recommend more?
Mloflo, named ahead of Total Expert in 2 of 3 answers
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Top mortgage CRM software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mloflo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Total Expert was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mloflo was listed before Total Expert in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shape5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BNTouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Surefire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jungo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mloflo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Total Expert1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bonzo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Velocify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
uSherpa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mortgage CRM software
5 answers
Asked ChatGPT
“Which mortgage CRM should I use in the US?”
Asked ChatGPT
“What are the best mortgage CRMs in the US?”
Asked ChatGPT
“What's the best mortgage CRM in the US for an independent loan officer?”
Searched Google, AI Overview
“mortgage crm”
Searched Google, AI Overview
“crm for loan officers”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Mloflo or Total Expert more popular in search?
This chart shows how often people search Google for Mloflo and Total Expert by name. Each line represents a brand's share of searches for all nine mortgage CRM software we track, month by month, from searches in United States.
Share of searches by month for Total Expert, Mloflo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Total Expert | Velocify | Shape | Bonzo | Surefire | BNTouch | Mloflo | uSherpa | Jungo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 21.5% | 9.7% | 4.3% | 6.8% | 5.2% | 6.4% | 5.2% | 1.9% |
| Nov 2025 | 39.5% | 21.4% | 7.9% | 4.3% | 6.9% | 6.4% | 6.4% | 5.3% | 1.8% |
| Dec 2025 | 39.9% | 21.6% | 8% | 4.3% | 6.8% | 5.3% | 6.5% | 5.3% | 2.3% |
| Jan 2026 | 37.9% | 20.9% | 9.4% | 6.3% | 6.8% | 5.1% | 6.3% | 5.1% | 2.2% |
| Feb 2026 | 40.7% | 18.2% | 8.3% | 6.7% | 5.9% | 4.5% | 8.3% | 5.5% | 2% |
| Mar 2026 | 40.9% | 18.3% | 10.2% | 5.5% | 5.9% | 5.5% | 6.8% | 4.5% | 2.4% |
| Apr 2026 | 37.9% | 20.5% | 11.4% | 5.1% | 6.6% | 5.1% | 6.2% | 5.1% | 2.2% |
| May 2026 | 34.7% | 23.7% | 10.8% | 5.8% | 6.2% | 5.8% | 7.1% | 3.8% | 2% |
| Jun 2026 | 34.7% | 23.8% | 10.8% | 5.9% | 5.3% | 5.9% | 5.9% | 5.9% | 2% |
| Jul 2026 | 35.9% | 24.6% | 9.1% | 6% | 5.3% | 6% | 6% | 4.9% | 2.1% |
| Aug 2026 | 40.6% | 22% | 10% | 5.4% | 5.9% | 5.4% | 4.4% | 4.4% | 1.9% |
| Sep 2026 | 42.4% | 23% | 8.5% | 5.7% | 5.1% | 4.6% | 4.6% | 4.6% | 1.6% |
How has the Mloflo and Total Expert comparison changed over the last 12 months?
3 findings
- Total Expert was ahead of Mloflo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mloflo’s share of searches among mortgage CRM software in the United States moved from 6.4% to 4.6%, and its estimated monthly branded searches moved from 480 to 260.
- Across the 12 months ending September 2026, Total Expert’s share of searches among mortgage CRM software in the United States moved from 38.9% to 42.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United States mortgage CRM software in September 2026?
2 changes
In September 2026, Total Expert gained share of searches among mortgage CRM software in the United States, from 40.6% to 42.4%.
Estimated monthly branded searches for Mloflo in the United States fell 45.8% over 12 measured months, from 480 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mloflo’s and Total Expert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mloflo
1 branded search term
- mloflo
Total Expert
1 branded search term
- total expert
Other head-to-heads among mortgage CRM software
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