Minted vs Zazzle:Which is more popular?
In September 2026, Minted had more branded searches than Zazzle among wedding invitation companies in the United States. Minted had about 4,400 branded searches, while Zazzle had 1,900. Minted made up 12.3% of all wedding invitation company searches we track, and Zazzle accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about wedding invitation companies, Minted appeared in three of the five answers and Zazzle in two. Minted and Zazzle were each mentioned first in two of the four answers that named either.
Who do people search for more?
Minted, about 2 searches for every 1 for Zazzle
Who does AI mention more?
Minted, mentioned in 3 of 5 answers, Zazzle in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top wedding invitation companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Minted was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zazzle was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Minted and Zazzle were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Minted1st
Paperless Post2nd
Basic Invite3rd
Zazzle4th
Canva5th
Greenvelope6th
Zola7th
Vistaprint8th
Shutterfly9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Minted3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paperless Post3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Basic Invite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zazzle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zola2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenvelope1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shutterfly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vistaprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wedding invitation companies
5 answers
Asked ChatGPT
“Where's the best place to order wedding invitations online?”
Asked ChatGPT
“Which company has the best affordable wedding invitations?”
Asked ChatGPT
“Should I send digital wedding invitations, and which service is best?”
Searched Google, AI Overview
“wedding invitations”
Searched Google, AI Overview
“digital wedding invitations”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Minted or Zazzle more popular in search?
This chart shows how often people search Google for Minted and Zazzle by name. Each line represents a brand's share of searches for all nine wedding invitation companies we track, month by month, from searches in United States.
Share of searches by month for Minted, Zazzle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Greenvelope | Canva | Minted | Basic Invite | Zazzle | Shutterfly | Zola | Vistaprint | Paperless Post |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 18.3% | 14.9% | 8.1% | 10% | 5.4% | 3% | 3.5% | 3.5% |
| Nov 2025 | 35.7% | 16% | 16% | 13% | 5.7% | 4.7% | 3.2% | 3.2% | 2.6% |
| Dec 2025 | 31.9% | 14.3% | 21.3% | 11.6% | 4.2% | 5.1% | 2.8% | 6.3% | 2.3% |
| Jan 2026 | 19.2% | 19.2% | 35.1% | 5.7% | 5.7% | 4.7% | 3.1% | 5.7% | 1.7% |
| Feb 2026 | 21.1% | 17.3% | 21.1% | 7.7% | 6.3% | 7.7% | 5.1% | 9.4% | 4.1% |
| Mar 2026 | 18.3% | 12.2% | 41% | 5.5% | 8.2% | 4.5% | 4.5% | 2.9% | 2.9% |
| Apr 2026 | 19.3% | 10.6% | 43.2% | 4.7% | 4.7% | 2.6% | 3.8% | 8.6% | 2.6% |
| May 2026 | 15.5% | 12.6% | 51.7% | 4.6% | 3.8% | 2.5% | 2.5% | 3% | 3.8% |
| Jun 2026 | 15.5% | 12.7% | 52% | 3.8% | 3.8% | 2.5% | 2.5% | 2.5% | 4.6% |
| Jul 2026 | 19.1% | 19.1% | 42.8% | 4.7% | 3.8% | 2.5% | 3.1% | 2.5% | 2.5% |
| Aug 2026 | 30.3% | 13.5% | 37.1% | 4.8% | 4% | 2.7% | 3.2% | 2.2% | 2.2% |
| Sep 2026 | 50.7% | 12.3% | 12.3% | 6.7% | 5.3% | 4.5% | 4.5% | 2.5% | 1.1% |
Zazzle sells other things too, so only its searches that name this product count here, like “zazzle wedding invitations”.
How has the Minted and Zazzle comparison changed over the last 12 months?
3 findings
- Minted was ahead of Zazzle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Minted’s share of searches among wedding invitation companies in the United States moved from 14.9% to 12.3%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Zazzle’s share of searches among wedding invitation companies in the United States moved from 10% to 5.3%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
How did search popularity change for United States wedding invitation companies in September 2026?
3 changes
In September 2026, Greenvelope overtook Minted to become the leader among wedding invitation companies in the United States, with 50.7% of the searches.
In September 2026, Zazzle gained share of searches among wedding invitation companies in the United States, from 4% to 5.3%.
In September 2026, Minted lost share of searches among wedding invitation companies in the United States, from 37.1% to 12.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Minted’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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