Brandwave

Mint Mobile vs Straight Talk:Which is more popular?

In September 2026, Straight Talk had more branded searches than Mint Mobile among prepaid phone carriers in the United States. Straight Talk had about 1.2 million branded searches, while Mint Mobile had 673,000. Straight Talk made up 16% of all prepaid phone carrier searches we track, and Mint Mobile accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about prepaid phone carriers, Mint Mobile appeared in all five answers and Straight Talk in one. Mint Mobile was mentioned before Straight Talk in every answer.

Among prepaid phone carriers in the United States in September 2026

Who do people search for more?

Straight Talk, about 81% more searches than Mint Mobile

Straight Talk 1.2M searchesMint Mobile 673K searches

Who does AI mention more?

Mint Mobile, mentioned in every answer we collected

Mint Mobile in 5 of 5Straight Talk in 1 of 5

Who does AI recommend more?

Mint Mobile, named ahead of Straight Talk in every answer

Mint Mobile first in 5Straight Talk never first

Follow Mint Mobile vs Straight Talk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top prepaid phone carriers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mint Mobile appeared in all five answers. Straight Talk was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mint Mobile was listed before Straight Talk in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mint Mobile1st
  2. US Mobile2nd
  3. Visible3rd
  4. T-Mobile Prepaid4th
  5. Total Wireless5th
  6. Tello6th
  7. Cricket Wireless7th
  8. Straight Talk8th
  9. Boost Mobile–
  10. Metro by T-Mobile–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mint Mobile5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Visible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • US Mobile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T-Mobile Prepaid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Straight Talk1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cricket Wireless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Total Wireless1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tello1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boost Mobile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metro by T-Mobile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about prepaid phone carriers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Mint Mobile or Straight Talk more popular in search?

This chart shows how often people search Google for Mint Mobile and Straight Talk by name. Each line represents a brand's share of searches for all 12 prepaid phone carriers we track, month by month, from searches in United States.

Mint Mobile and Straight Talk among prepaid phone carriers in the United States, by month

Share of searches by month for Straight Talk, Mint Mobile. The figures are in the table below the chart.

View monthly share of searches table
MonthBoost MobileMetro by T-MobileStraight TalkCricket WirelessConsumer CellularMint MobileTotal WirelessUS MobileGoogle FiT-Mobile PrepaidTelloVisible
Oct 202524.4%16.3%16.3%13.3%7.3%8.9%6%2.7%2.7%1.2%0.66%0.29%
Nov 202525.2%13.7%16.9%13.7%6.2%9.3%6.2%3.4%3.4%1%0.68%0.31%
Dec 202525.2%13.7%16.8%13.7%6.2%9.2%7.6%2.8%2.8%1%0.68%0.37%
Jan 202623.2%15.5%15.5%12.7%7%10.4%7%3.1%3.1%1.1%0.77%0.51%
Feb 202624%16%16%13.1%7.2%8.8%7.2%2.2%2.6%1.2%0.8%0.65%
Mar 202626.9%14.6%14.6%12%8.1%8.1%6.6%2.4%2.9%1.3%0.89%1.6%
Apr 202623.7%15.8%15.8%12.9%7.1%8.7%7.1%2.6%2.6%1.4%0.78%1.4%
May 202623.5%15.7%15.7%12.8%7.1%8.6%7.1%3.2%2.6%1.4%0.95%1.4%
Jun 202622.6%18.5%15.1%12.3%6.8%8.3%6.8%3%3%1.4%1.1%1.1%
Jul 202621.7%17.8%14.5%11.9%8%9.8%6.5%3.6%2.9%1.3%1.1%1.1%
Aug 202621.4%17.6%14.3%11.7%7.9%9.6%6.4%4.3%3.5%1.3%1.1%0.87%
Sep 202619.6%16%16%13.1%8.8%8.8%7.2%3.9%3.2%1.4%0.97%0.97%

How has the Mint Mobile and Straight Talk comparison changed over the last 12 months?

3 findings

How did search popularity change for United States prepaid phone carriers in September 2026?

3 changes

  1. In September 2026, Consumer Cellular overtook Mint Mobile to rank 5th among prepaid phone carriers in the United States, with 8.8% of the searches.

  2. In September 2026, Straight Talk gained share of searches among prepaid phone carriers in the United States, from 14.3% to 16%.

  3. In September 2026, Mint Mobile lost share of searches among prepaid phone carriers in the United States, from 9.6% to 8.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mint Mobile’s and Straight Talk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mint Mobile

1 branded search term

  • mint mobile

Straight Talk

1 branded search term

  • straight talk

How the Brand Demand Index is measured

Other head-to-heads among prepaid phone carriers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free