Marble Slab Creamery vs Salt & Straw:Which is more popular?
In September 2026, Salt & Straw had more branded searches than Marble Slab Creamery among ice cream chains in the United States. Salt & Straw had about 201,000 branded searches, while Marble Slab Creamery had 40,500. Salt & Straw made up 2.8% of all ice cream chain searches we track, and Marble Slab Creamery accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about ice cream chains, Salt & Straw appeared in two of the four answers and Marble Slab Creamery in none.
Who do people search for more?
Salt & Straw, about 5 searches for every 1 for Marble Slab Creamery
Who does AI mention more?
Salt & Straw, mentioned in 2 of 4 answers, Marble Slab Creamery in 0
Who does AI recommend more?
Salt & Straw, the only one of the two named
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Top ice cream chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Salt & Straw was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Marble Slab Creamery did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cold Stone Creamery3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Handel's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Salt & Straw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Culver's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jeni's Splendid Ice Creams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dairy Queen1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Baskin-Robbins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marble Slab Creamery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream chains
4 answers
Asked ChatGPT
“What's the best ice cream chain in the US?”
Asked ChatGPT
“Which ice cream shop chain in the US has the best ice cream?”
Asked ChatGPT
“What are the most popular ice cream chains in the US?”
Searched Google, AI Overview
“ice cream shops”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“soft serve”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Marble Slab Creamery or Salt & Straw more popular in search?
This chart shows how often people search Google for Marble Slab Creamery and Salt & Straw by name. Each line represents a brand's share of searches for all eight ice cream chains we track, month by month, from searches in United States.
Share of searches by month for Salt & Straw, Marble Slab Creamery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dairy Queen | Cold Stone Creamery | Baskin-Robbins | Salt & Straw | Culver's | Handel's | Marble Slab Creamery | Jeni's Splendid Ice Creams |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 24.1% | 17.6% | 4.3% | 2.5% | 2% | 0.58% | 0.56% |
| Nov 2025 | 44.1% | 22.1% | 24.1% | 4% | 2.2% | 2.3% | 0.65% | 0.52% |
| Dec 2025 | 46.4% | 23.2% | 20.7% | 4.2% | 1.9% | 2.4% | 0.69% | 0.55% |
| Jan 2026 | 50% | 22.3% | 18.2% | 3.7% | 2.5% | 2.1% | 0.6% | 0.49% |
| Feb 2026 | 50.4% | 22.5% | 18.3% | 3% | 2.5% | 2.1% | 0.61% | 0.49% |
| Mar 2026 | 51.8% | 21.2% | 19% | 3.1% | 1.8% | 2.2% | 0.51% | 0.5% |
| Apr 2026 | 47% | 23.5% | 21% | 2.8% | 2% | 2.4% | 0.57% | 0.66% |
| May 2026 | 49.5% | 24.8% | 18.1% | 2.4% | 2.1% | 2.1% | 0.49% | 0.5% |
| Jun 2026 | 45.3% | 25.7% | 20.3% | 3.3% | 1.9% | 2.3% | 0.55% | 0.56% |
| Jul 2026 | 44.5% | 27.2% | 19.9% | 2.7% | 1.9% | 2.8% | 0.54% | 0.49% |
| Aug 2026 | 45.6% | 25.9% | 20.4% | 2.7% | 1.9% | 2.4% | 0.55% | 0.54% |
| Sep 2026 | 46.9% | 23.4% | 21% | 2.8% | 2.4% | 2.4% | 0.57% | 0.51% |
How has the Marble Slab Creamery and Salt & Straw comparison changed over the last 12 months?
3 findings
- Salt & Straw was ahead of Marble Slab Creamery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marble Slab Creamery’s share of searches among ice cream chains in the United States moved from 0.58% to 0.57%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Salt & Straw’s share of searches among ice cream chains in the United States moved from 4.3% to 2.8%, and its estimated monthly branded searches moved from 301K to 201K.
How did search popularity change for United States ice cream chains in September 2026?
1 change
Estimated monthly branded searches for Salt & Straw in the United States fell 33.2% over 12 measured months, from 301K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marble Slab Creamery’s and Salt & Straw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marble Slab Creamery
1 branded search term
- marble slab
Salt & Straw
1 branded search term
- salt and straw
Other head-to-heads among ice cream chains
- Dairy Queen vs Cold Stone Creamery: compare popularity
- Dairy Queen vs Baskin-Robbins: compare popularity
- Dairy Queen vs Salt & Straw: compare popularity
- Dairy Queen vs Culver's: compare popularity
- Cold Stone Creamery vs Baskin-Robbins: compare popularity
- Cold Stone Creamery vs Salt & Straw: compare popularity
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