Brandwave

Lucid Motors vs Mitsubishi:Which is more popular?

In September 2026, Mitsubishi had more branded searches than Lucid Motors among car brands in the United States. Mitsubishi had about 321,000 branded searches, while Lucid Motors had 250,000. Mitsubishi made up 0.48% of all car brand searches we track, and Lucid Motors accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about car brands, Lucid Motors appeared in one of the five answers and Mitsubishi in none.

Among car brands in the United States in September 2026

Who do people search for more?

Mitsubishi, about 28% more searches than Lucid Motors

Mitsubishi 321K searchesLucid Motors 250K searches

Who does AI mention more?

Lucid Motors, mentioned in 1 of 5 answers, Mitsubishi in 0

Lucid Motors in 1 of 5Mitsubishi in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lucid Motors was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mitsubishi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Toyota2nd
  3. Hyundai3rd
  4. Subaru4th
  5. Ford5th
  6. Lexus6th
  7. Kia7th
  8. Nissan8th
  9. +3 more
  10. Lucid Motors12th
  11. +4 more
  12. Mitsubishi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Motors1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Lucid Motors or Mitsubishi more popular in search?

This chart shows how often people search Google for Lucid Motors and Mitsubishi by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.

Lucid Motors and Mitsubishi among car brands in the United States, by month

Share of searches by month for Mitsubishi, Lucid Motors. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaTeslaHondaFordKiaChevroletHyundaiNissanSubaruMercedes-BenzBMWJeepMazdaPorscheLexusMitsubishiLucid Motors
Oct 202510.1%6.4%6.3%6.6%4.5%5.6%4.8%3.6%3.5%3.4%3.5%3.4%3.1%3%2.3%0.51%0.36%
Nov 202510.1%5.6%6.8%6.6%4.8%5.4%4.9%3.7%3.5%3.3%3.7%3.4%3.3%3%2.4%0.49%0.36%
Dec 202510.1%5.5%6.4%6.4%4.7%5.4%4.8%3.6%3.5%3.4%4%3.6%3.1%3%2.8%0.48%0.45%
Jan 202610.5%5.7%7.2%6.3%4.6%5.3%4.7%3.5%3.6%3.3%3.4%3.4%3.3%2.9%2.7%0.54%0.42%
Feb 202610.8%5.7%6.8%6.5%5%5.2%4.4%3.9%3.8%3.1%3.6%3.4%3.1%2.6%2.5%0.48%0.46%
Mar 202610.3%5.6%7.1%6.2%5.1%5.4%4.9%3.6%3.6%3.1%3.3%3.5%3.3%2.8%2.5%0.52%0.42%
Apr 202610.5%6.7%6.7%6.2%5.1%5.3%4.6%3.7%3.1%3.2%3.5%3.3%3%2.9%2.5%0.53%0.44%
May 202610.6%6.7%6.7%6.2%5%5.2%4.2%3.4%3.2%3.1%3.4%3.3%3.4%2.9%2.7%0.53%0.39%
Jun 202610.7%6.4%7.1%6.2%5%5.4%4.5%3.7%3.4%3.2%3.2%3.3%3.4%2.8%2.4%0.51%0.4%
Jul 202611.1%6.1%7.1%6.1%5.5%5.4%4.7%3.9%3.4%2.8%3.2%3%3.4%2.7%2.5%0.48%0.4%
Aug 202610.5%6.7%7%6.3%5.3%5.2%4.9%3.6%3.2%2.9%3%3.2%3.3%2.7%2.7%0.45%0.39%
Sep 202611.2%7%6.8%6.2%5.2%5.2%4.4%3.6%3.3%3.3%3.2%3.2%3.2%2.6%2.5%0.48%0.38%

How has the Lucid Motors and Mitsubishi comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car brands in September 2026?

1 change
  1. In September 2026, Mitsubishi rose from 37th to 36th among car brands in the United States.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Lucid Motors’ and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lucid Motors

3 branded search terms

  • lucid air
  • lucid gravity
  • lucid motors

Mitsubishi

6 branded search terms

  • mitsubishi cars
  • mitsubishi eclipse cross
  • mitsubishi mirage
  • mitsubishi motors
  • mitsubishi outlander
  • mitsubishi outlander sport

How the Brand Demand Index is measured

Other head-to-heads among car brands

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