Lower vs Rocket Mortgage:Which is more popular in the United States?
In October 2026, Lower and Rocket Mortgage were level in searches among HELOC lenders in the United States, with an estimated 260 branded searches each, at 0.54% of the total each. When we asked ChatGPT and Google AI Overviews about HELOC lenders, Lower and Rocket Mortgage each appeared in one of the five answers.
Who do people search for more?
Lower and Rocket Mortgage are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top HELOC lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lower and Rocket Mortgage were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aven1st
Figure2nd
Bank of America3rd
Rate4th
Achieve5th
Splash Financial6th
Flagstar7th
Navy Federal Credit Union8th
Rocket Mortgage9th- +1 more
Lower–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aven3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Splash Financial2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bank of America2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Figure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Achieve2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spring EQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Navy Federal Credit Union1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rocket Mortgage1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about HELOC lenders
5 answers
Asked ChatGPT
“Who offers the best HELOC rates right now?”
Asked ChatGPT
“Which lenders let you apply for a home equity line of credit online?”
Asked ChatGPT
“What's the fastest way to get a HELOC?”
Searched Google, AI Overview
“heloc”
Searched Google, AI Overview
“heloc lenders”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Lower or Rocket Mortgage more popular in search?
This chart shows how often people search Google for Lower and Rocket Mortgage by name. Each line represents a brand's share of searches for all 11 HELOC lenders we track, month by month, from searches in United States.
Share of searches by month for Lower, Rocket Mortgage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aven | Spring EQ | Splash Financial | Bank of America | Figure | Navy Federal Credit Union | Achieve | Lower | Rocket Mortgage | Flagstar | Rate |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 12.8% | 21.6% | 21.6% | 21.6% | 9.6% | 7.7% | 2.7% | 0.56% | 0.69% | 0.69% | 0.56% |
| Dec 2025 | 10.3% | 19.4% | 19.4% | 23.8% | 10.6% | 10.6% | 3.8% | 0.34% | 0.62% | 0.62% | 0.5% |
| Jan 2026 | 12.6% | 17% | 17% | 25.5% | 13.9% | 7.6% | 4% | 0.36% | 0.67% | 0.55% | 0.82% |
| Feb 2026 | 14.4% | 16% | 16% | 29.2% | 13% | 5.7% | 3.7% | 0.33% | 0.63% | 0.51% | 0.63% |
| Mar 2026 | 12.1% | 16.4% | 13.5% | 30.1% | 13.5% | 7.3% | 4.8% | 0.35% | 0.65% | 0.8% | 0.53% |
| Apr 2026 | 14.2% | 11.5% | 11.5% | 31.5% | 11.5% | 5.1% | 4.1% | 0.3% | 0.45% | 0.55% | 9.4% |
| May 2026 | 13.8% | 10.7% | 13.1% | 36% | 13.1% | 5.8% | 4.7% | 0.28% | 0.52% | 0.42% | 1.4% |
| Jun 2026 | 12.4% | 11.7% | 17.5% | 32% | 14.3% | 6.4% | 4.2% | 0.19% | 0.46% | 0.37% | 0.46% |
| Jul 2026 | 14.2% | 12.9% | 15.8% | 28.9% | 15.8% | 7% | 3.7% | 0.27% | 0.62% | 0.51% | 0.33% |
| Aug 2026 | 16.5% | 14.9% | 18.3% | 22.4% | 14.9% | 6.6% | 4.3% | 0.32% | 0.72% | 0.59% | 0.47% |
| Sep 2026 | 21% | 18.9% | 18.9% | 15.4% | 12.6% | 8.4% | 3% | 0.49% | 0.61% | 0.4% | 0.4% |
| Oct 2026 | 26.6% | 20.6% | 16.8% | 13.7% | 11.2% | 7.5% | 1.8% | 0.54% | 0.54% | 0.35% | 0.35% |
Rocket Mortgage sells other things too, so only its searches that name this product count here, like “rocket heloc”.
How has branded search for Lower and Rocket Mortgage changed in the United States over the last 12 months?
3 findings
- Lower was ahead of Rocket Mortgage in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Lower’s share of searches among HELOC lenders in the United States moved from 0.56% to 0.54%, and its estimated monthly branded searches moved from 210 to 260.
- Across the 12 months ending October 2026, Rocket Mortgage’s share of searches among HELOC lenders in the United States moved from 0.69% to 0.54%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for United States HELOC lenders in October 2026?
2 changes
In October 2026, Lower rose from 9th to 8th among HELOC lenders in the United States.
In October 2026, Rocket Mortgage fell from 8th to 9th among HELOC lenders in the United States.
How are Lower’s and Rocket Mortgage’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lower’s and Rocket Mortgage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lower
1 branded search term
- lower heloc
Rocket Mortgage
1 branded search term
- rocket heloc
Other head-to-heads among HELOC lenders
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