Brandwave

Living Spaces vs Pottery Barn:Which is more popular?

In September 2026, Pottery Barn had more branded searches than Living Spaces among furniture retailers in the United States. Pottery Barn had about 1.8 million branded searches, while Living Spaces had 823,000. Pottery Barn made up 8.1% of all furniture retailer searches we track, and Living Spaces accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Living Spaces and Pottery Barn each appeared in two of the three answers. Living Spaces and Pottery Barn were each mentioned first in one of the two answers that named either.

Among furniture retailers in the United States in September 2026

Who do people search for more?

Pottery Barn, about 2 searches for every 1 for Living Spaces

Pottery Barn 1.8M searchesLiving Spaces 823K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Living Spaces in 2 of 3Pottery Barn in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Living Spaces first in 1Pottery Barn first in 1

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Living Spaces and Pottery Barn were each mentioned in two out of three: in two of the three ChatGPT answers. Living Spaces and Pottery Barn were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IKEA1st
  2. Ashley2nd
  3. Wayfair3rd
  4. Pottery Barn4th
  5. Crate & Barrel4th
  6. Living Spaces6th
  7. Article7th
  8. Bob's Discount Furniture–
  9. Rooms To Go–
  10. Raymour & Flanigan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about furniture retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Living Spaces or Pottery Barn more popular in search?

This chart shows how often people search Google for Living Spaces and Pottery Barn by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in United States.

Living Spaces and Pottery Barn among furniture retailers in the United States, by month

Share of searches by month for Pottery Barn, Living Spaces. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAWayfairAshleyPottery BarnBob's Discount FurnitureCrate & BarrelRooms To GoLiving SpacesRaymour & FlaniganArticle
Oct 202530.7%25.1%11.7%9.2%6%6.1%5%3.4%2.3%0.45%
Nov 202528.9%23.6%11.1%10.6%6.1%8.6%4.7%3.9%2.1%0.42%
Dec 202532.7%21.9%10.2%12%5.7%8%4.4%2.9%2%0.32%
Jan 202633.2%22.2%10.4%9.9%6.1%6.7%5.4%3.7%2%0.4%
Feb 202631.1%25.4%11.9%7.6%7%6.2%5.1%3.4%1.9%0.38%
Mar 202635%23.4%10.8%8.6%6.4%5.7%4.7%3.2%1.7%0.42%
Apr 202630.6%30.6%9.4%7.5%6.4%5%5%3.4%1.8%0.37%
May 202632.7%26.7%10%8%6%5.3%5.3%3.6%2%0.4%
Jun 202637.2%24.8%9.3%7.5%5%5%5%4.1%1.8%0.37%
Jul 202635.7%23.9%9%8.7%5.8%5.8%4.8%3.9%1.8%0.43%
Aug 202636.9%24.7%9.3%9%5.5%4.9%4%3.3%1.8%0.44%
Sep 202633.2%27.2%10.2%8.1%5.7%5.4%4.4%3.7%1.6%0.4%

How has the Living Spaces and Pottery Barn comparison changed over the last 12 months?

3 findings

How did search popularity change for United States furniture retailers in September 2026?

2 changes
  1. In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%.

  2. Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Living Spaces’ and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Living Spaces

1 branded search term

  • living spaces

Pottery Barn

1 branded search term

  • pottery barn

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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