Brandwave

Lifeboost vs Stumptown:Which is more popular?

In September 2026, Stumptown had more branded searches than Lifeboost among coffee brands in the United States. Stumptown had about 33,100 branded searches, while Lifeboost had 27,100. Stumptown made up 3% of all coffee brand searches we track, and Lifeboost accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about coffee brands, Stumptown appeared in two of the five answers and Lifeboost in none.

Among coffee brands in the United States in September 2026

Who do people search for more?

Stumptown, about 22% more searches than Lifeboost

Stumptown 33.1K searchesLifeboost 27.1K searches

Who does AI mention more?

Stumptown, mentioned in 2 of 5 answers, Lifeboost in 0

Stumptown in 2 of 5Lifeboost in 0 of 5

Who does AI recommend more?

Stumptown, the only one of the two named

Stumptown first in 2Lifeboost never named

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stumptown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lifeboost did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Peet's Coffee2nd
  3. Stumptown3rd
  4. Café Bustelo4th
  5. Counter Culture Coffee5th
  6. Folgers6th
  7. Intelligentsia7th
  8. Onyx Coffee Lab8th
  9. Death Wish Coffee9th
  10. +5 more
  11. Lifeboost–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Café Bustelo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Folgers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Death Wish Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onyx Coffee Lab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Counter Culture Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intelligentsia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifeboost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Lifeboost or Stumptown more popular in search?

This chart shows how often people search Google for Lifeboost and Stumptown by name. Each line represents a brand's share of searches for all 15 coffee brands we track, month by month, from searches in United States.

Lifeboost and Stumptown among coffee brands in the United States, by month

Share of searches by month for Stumptown, Lifeboost. The figures are in the table below the chart.

View monthly share of searches table
MonthPeet's CoffeeBlack Rifle CoffeeCafé BusteloLa ColombeFolgersDeath Wish CoffeeIllyLavazzaDunkin'Onyx Coffee LabStumptownBulletproofLifeboostCounter Culture CoffeeIntelligentsia
Oct 202539.2%11.8%7.8%6.5%4.3%4.3%1.9%3.5%9.6%1.9%2.4%1.9%1.3%1.6%1.9%
Nov 202528.9%12.9%4.8%4.8%3.2%2.6%1.7%3.2%28.9%1.7%2.1%1.4%0.95%1.4%1.4%
Dec 202520.8%9.3%4.2%3.4%2.3%2.3%1.3%2.3%46.1%1.5%1.9%1.3%1.3%1%1.3%
Jan 202640.1%12%6.6%5.4%4.4%3.6%2.4%3.6%6.6%2%3.6%3.6%2%2%2%
Feb 202635.6%13%7.2%5.8%4.8%3.9%2.6%3.2%10.7%2.1%3.2%2.6%1.8%1.8%1.8%
Mar 202636%13.2%7.2%7.2%4.8%4%2.2%3.2%8.8%2.6%2.6%2.6%1.8%1.8%1.8%
Apr 202637.7%11.3%7.6%6.2%4.1%3.4%2.8%3.4%11.3%2.3%2.8%2.3%1.5%1.9%1.5%
May 202645.5%11.2%7.5%6.1%4.1%3.4%2.2%3.4%3.4%2.2%3.4%2.2%1.8%1.8%1.8%
Jun 202643.2%10.6%7.1%7.1%4.8%3.9%2.6%3.9%2.1%2.6%3.9%2.6%1.7%2.1%1.7%
Jul 202641.9%12.6%8.4%6.9%4.6%3.8%2.5%3.8%2.1%3.1%3.1%2.1%1.4%2.1%1.7%
Aug 202647%9.4%7.7%6.3%5.2%3.5%2.3%3.5%2.3%2.8%2.8%1.9%1.9%1.9%1.5%
Sep 202640.9%10%8.2%6.7%5.5%3.7%3.7%3.7%3%3%3%2.5%2.5%2%1.6%

How has the Lifeboost and Stumptown comparison changed over the last 12 months?

3 findings

How did search popularity change for United States coffee brands in September 2026?

3 changes
  1. In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches.

  2. In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches.

  3. In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lifeboost’s and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lifeboost

1 branded search term

  • lifeboost coffee

Stumptown

1 branded search term

  • stumptown coffee

How the Brand Demand Index is measured

Other head-to-heads among coffee brands

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