Brandwave

Labcorp vs Sonora Quest:Which is more popular?

In September 2026, Labcorp had more branded searches than Sonora Quest among lab testing companies in the United States. Labcorp had about 4.1 million branded searches, while Sonora Quest had 135,000. Labcorp made up 48.3% of all lab testing company searches we track, and Sonora Quest accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about lab testing companies, Labcorp appeared in all four answers and Sonora Quest in none.

Among lab testing companies in the United States in September 2026

Who do people search for more?

Labcorp, about 30 searches for every 1 for Sonora Quest

Labcorp 4.1M searchesSonora Quest 135K searches

Who does AI mention more?

Labcorp, mentioned in every answer we collected

Labcorp in 4 of 4Sonora Quest in 0 of 4

Who does AI recommend more?

Labcorp, the only one of the two named

Labcorp first in 3Sonora Quest never named

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Top lab testing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Labcorp appeared in all four answers. Sonora Quest did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Labcorp1st
  2. Quest Diagnostics2nd
  3. Any Lab Test Now–
  4. Sonora Quest–
  5. Walk-In Lab–
  6. Ulta Lab Tests–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Labcorp4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quest Diagnostics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Any Lab Test Now0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sonora Quest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walk-In Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ulta Lab Tests0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about lab testing companies

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Labcorp or Sonora Quest more popular in search?

This chart shows how often people search Google for Labcorp and Sonora Quest by name. Each line represents a brand's share of searches for all six lab testing companies we track, month by month, from searches in United States.

Labcorp and Sonora Quest among lab testing companies in the United States, by month

Share of searches by month for Labcorp, Sonora Quest. The figures are in the table below the chart.

View monthly share of searches table
MonthLabcorpQuest DiagnosticsAny Lab Test NowSonora QuestWalk-In LabUlta Lab Tests
Oct 202543.5%53.1%1.8%1.4%0.13%0.06%
Nov 202548.5%48.5%1.6%1.3%0.12%0.06%
Dec 202548.4%48.4%1.6%1.3%0.14%0.08%
Jan 202648.1%48.1%1.9%1.6%0.17%0.12%
Feb 202648.3%48.3%1.6%1.6%0.14%0.12%
Mar 202648.4%48.4%1.6%1.3%0.14%0.1%
Apr 202643.4%53.1%1.8%1.4%0.16%0.11%
May 202648.3%48.3%1.6%1.6%0.17%0.1%
Jun 202648.3%48.3%1.6%1.6%0.14%0.12%
Jul 202648.2%48.2%1.6%1.6%0.26%0.12%
Aug 202648.3%48.3%1.6%1.6%0.21%0.1%
Sep 202648.3%48.3%1.6%1.6%0.14%0.1%

How has the Labcorp and Sonora Quest comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lab testing companies in September 2026?

0 changes

Neither Labcorp nor Sonora Quest moved beyond provider rounding among lab testing companies in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Labcorp’s and Sonora Quest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Labcorp

1 branded search term

  • labcorp

Sonora Quest

1 branded search term

  • sonora quest

How the Brand Demand Index is measured

Other head-to-heads among lab testing companies

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