Kuiu vs Sitka:Which is searched more in United States?
In September 2026, Kuiu had more branded searches than Sitka among hunting gear brands in United States. Kuiu was estimated to have 301K branded searches compared to Sitka’s 6.6K, and held a 15.2% Share of Search versus Sitka’s 0.33%.
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Which is more popular in search, Kuiu or Sitka?
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kuiu, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Bass Pro | Sitka | Browning |
|---|---|---|---|---|---|
| Oct 2025 | 79.3% | 13% | 7.1% | 0.35% | 0.19% |
| Nov 2025 | 79.8% | 10.7% | 8.8% | 0.53% | 0.16% |
| Dec 2025 | 84.3% | 7.6% | 7.6% | 0.37% | 0.17% |
| Jan 2026 | 81.5% | 8.9% | 8.9% | 0.36% | 0.29% |
| Feb 2026 | 84.3% | 7.6% | 7.6% | 0.25% | 0.25% |
| Mar 2026 | 84.2% | 6.2% | 9.2% | 0.17% | 0.2% |
| Apr 2026 | 84.1% | 6.2% | 9.2% | 0.3% | 0.2% |
| May 2026 | 83% | 7.5% | 9.1% | 0.16% | 0.2% |
| Jun 2026 | 85.7% | 6.3% | 7.7% | 0.14% | 0.17% |
| Jul 2026 | 81.6% | 9% | 9% | 0.2% | 0.2% |
| Aug 2026 | 81.7% | 9% | 9% | 0.2% | 0.2% |
| Sep 2026 | 75.9% | 15.2% | 8.3% | 0.33% | 0.22% |
How has the Kuiu and Sitka comparison changed over the last 12 months?
3 findings
- Kuiu was ahead of Sitka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting gear brands in United States moved from 13% to 15.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting gear brands in United States moved from 0.35% to 0.33%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for United States hunting gear brands in September 2026?
2 changes
In September 2026, Kuiu overtook Bass Pro to rank 2nd among hunting gear brands in United States, with 15.2% estimated Share of Search.
In September 2026, Sitka rose from 5th to 4th among hunting gear brands in United States.
Other head-to-heads among hunting gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Kuiu’s and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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