Brandwave

Krispy Kreme vs Shipley Do-Nuts:Which is more popular?

In September 2026, Krispy Kreme had more branded searches than Shipley Do-Nuts among donut chains in the United States. Krispy Kreme had about 2.2 million branded searches, while Shipley Do-Nuts had 301,000. Krispy Kreme made up 15.3% of all donut chain searches we track, and Shipley Do-Nuts accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about donut chains, both Krispy Kreme and Shipley Do-Nuts appeared in all three answers. Krispy Kreme was mentioned before Shipley Do-Nuts in every answer.

Among donut chains in the United States in September 2026

Who do people search for more?

Krispy Kreme, about 7 searches for every 1 for Shipley Do-Nuts

Krispy Kreme 2.2M searchesShipley Do-Nuts 301K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Krispy Kreme in 3 of 3Shipley Do-Nuts in 3 of 3

Who does AI recommend more?

Krispy Kreme, named ahead of Shipley Do-Nuts in every answer

Krispy Kreme first in 3Shipley Do-Nuts never first

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Top donut chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Krispy Kreme and Shipley Do-Nuts showed up in all three answers. Krispy Kreme was listed before Shipley Do-Nuts in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Krispy Kreme1st
  2. Duck Donuts2nd
  3. Shipley Do-Nuts3rd
  4. Dunkin'4th
  5. Tim Hortons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about donut chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Krispy Kreme or Shipley Do-Nuts more popular in search?

This chart shows how often people search Google for Krispy Kreme and Shipley Do-Nuts by name. Each line represents a brand's share of searches for all five donut chains we track, month by month, from searches in United States.

Krispy Kreme and Shipley Do-Nuts among donut chains in the United States, by month

Share of searches by month for Krispy Kreme, Shipley Do-Nuts. The figures are in the table below the chart.

View monthly share of searches table
MonthDunkin'Krispy KremeTim HortonsDuck DonutsShipley Do-Nuts
Oct 202575.8%13.6%6.1%2.2%2.2%
Nov 202573.6%16.2%5.9%2.2%2.2%
Dec 202573.6%16.2%5.9%2.2%2.2%
Jan 202672%15.8%7%2.6%2.6%
Feb 202673.2%16.1%5.9%2.2%2.6%
Mar 202672.1%17.1%6.2%2.3%2.3%
Apr 202673.1%15.1%6.8%2.5%2.5%
May 202675.9%13.6%6.1%2.2%2.2%
Jun 202675.5%13.5%6%2.7%2.2%
Jul 202675.5%13.5%6%2.7%2.2%
Aug 202673.8%15.3%6.8%2.1%2.1%
Sep 202673.8%15.3%6.8%2.1%2.1%

How has the Krispy Kreme and Shipley Do-Nuts comparison changed over the last 12 months?

3 findings

How did search popularity change for United States donut chains in September 2026?

1 change

  1. Estimated monthly branded searches for Shipley Do-Nuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Krispy Kreme’s and Shipley Do-Nuts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Krispy Kreme

1 branded search term

  • krispy kreme

Shipley Do-Nuts

1 branded search term

  • shipley donuts

How the Brand Demand Index is measured

Other head-to-heads among donut chains

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