Brandwave

Jeni's Splendid Ice Creams vs Salt & Straw:Which is more popular?

In September 2026, Salt & Straw had more branded searches than Jeni's Splendid Ice Creams among ice cream chains in the United States. Salt & Straw had about 201,000 branded searches, while Jeni's Splendid Ice Creams had 36,700. Salt & Straw made up 2.8% of all ice cream chain searches we track, and Jeni's Splendid Ice Creams accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about ice cream chains, Jeni's Splendid Ice Creams and Salt & Straw each appeared in two of the four answers. Jeni's Splendid Ice Creams and Salt & Straw were each mentioned first in one of the two answers that named either.

Among ice cream chains in the United States in September 2026

Who do people search for more?

Salt & Straw, about 5 searches for every 1 for Jeni's Splendid Ice Creams

Salt & Straw 201K searchesJeni's Splendid Ice Creams 36.7K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Jeni's Splendid Ice Creams in 2 of 4Salt & Straw in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Jeni's Splendid Ice Creams first in 1Salt & Straw first in 1

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Top ice cream chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jeni's Splendid Ice Creams and Salt & Straw were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jeni's Splendid Ice Creams and Salt & Straw were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jeni's Splendid Ice Creams1st
  2. Salt & Straw2nd
  3. Handel's3rd
  4. Cold Stone Creamery4th
  5. Dairy Queen5th
  6. Baskin-Robbins6th
  7. Culver's7th
  8. Marble Slab Creamery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cold Stone Creamery3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Handel's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Salt & Straw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Culver's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dairy Queen1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baskin-Robbins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Slab Creamery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Jeni's Splendid Ice Creams or Salt & Straw more popular in search?

This chart shows how often people search Google for Jeni's Splendid Ice Creams and Salt & Straw by name. Each line represents a brand's share of searches for all eight ice cream chains we track, month by month, from searches in United States.

Jeni's Splendid Ice Creams and Salt & Straw among ice cream chains in the United States, by month

Share of searches by month for Salt & Straw, Jeni's Splendid Ice Creams. The figures are in the table below the chart.

View monthly share of searches table
MonthDairy QueenCold Stone CreameryBaskin-RobbinsSalt & StrawCulver'sHandel'sMarble Slab CreameryJeni's Splendid Ice Creams
Oct 202548.3%24.1%17.6%4.3%2.5%2%0.58%0.56%
Nov 202544.1%22.1%24.1%4%2.2%2.3%0.65%0.52%
Dec 202546.4%23.2%20.7%4.2%1.9%2.4%0.69%0.55%
Jan 202650%22.3%18.2%3.7%2.5%2.1%0.6%0.49%
Feb 202650.4%22.5%18.3%3%2.5%2.1%0.61%0.49%
Mar 202651.8%21.2%19%3.1%1.8%2.2%0.51%0.5%
Apr 202647%23.5%21%2.8%2%2.4%0.57%0.66%
May 202649.5%24.8%18.1%2.4%2.1%2.1%0.49%0.5%
Jun 202645.3%25.7%20.3%3.3%1.9%2.3%0.55%0.56%
Jul 202644.5%27.2%19.9%2.7%1.9%2.8%0.54%0.49%
Aug 202645.6%25.9%20.4%2.7%1.9%2.4%0.55%0.54%
Sep 202646.9%23.4%21%2.8%2.4%2.4%0.57%0.51%

How has the Jeni's Splendid Ice Creams and Salt & Straw comparison changed over the last 12 months?

3 findings

How did search popularity change for United States ice cream chains in September 2026?

1 change

  1. Estimated monthly branded searches for Salt & Straw in the United States fell 33.2% over 12 measured months, from 301K to 201K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jeni's Splendid Ice Creams’ and Salt & Straw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jeni's Splendid Ice Creams

2 branded search terms

  • jenis
  • jenis ice cream

Salt & Straw

1 branded search term

  • salt and straw

How the Brand Demand Index is measured

Other head-to-heads among ice cream chains

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