Brandwave

Jaguar vs Lotus:Which is more popular?

In September 2026, Jaguar had more branded searches than Lotus among car brands in the United States. Jaguar had about 168,000 branded searches, while Lotus had 90,500. Jaguar made up 0.25% of all car brand searches we track, and Lotus accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about car brands, neither Jaguar nor Lotus appeared in any of the five answers.

Among car brands in the United States in September 2026

Who do people search for more?

Jaguar, about 85% more searches than Lotus

Jaguar 168K searchesLotus 90.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Jaguar in 0 of 5Lotus in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Jaguar nor Lotus showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Toyota2nd
  3. Hyundai3rd
  4. Subaru4th
  5. Ford5th
  6. Lexus6th
  7. Kia7th
  8. Nissan8th
  9. +7 more
  10. Jaguar–
  11. Lotus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jaguar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lotus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Jaguar or Lotus more popular in search?

This chart shows how often people search Google for Jaguar and Lotus by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.

Jaguar and Lotus among car brands in the United States, by month

Share of searches by month for Jaguar, Lotus. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaTeslaHondaFordKiaChevroletHyundaiNissanSubaruMercedes-BenzBMWJeepMazdaPorscheLexusJaguarLotus
Oct 202510.1%6.4%6.3%6.6%4.5%5.6%4.8%3.6%3.5%3.4%3.5%3.4%3.1%3%2.3%0.34%0.13%
Nov 202510.1%5.6%6.8%6.6%4.8%5.4%4.9%3.7%3.5%3.3%3.7%3.4%3.3%3%2.4%0.3%0.14%
Dec 202510.1%5.5%6.4%6.4%4.7%5.4%4.8%3.6%3.5%3.4%4%3.6%3.1%3%2.8%0.29%0.11%
Jan 202610.5%5.7%7.2%6.3%4.6%5.3%4.7%3.5%3.6%3.3%3.4%3.4%3.3%2.9%2.7%0.29%0.11%
Feb 202610.8%5.7%6.8%6.5%5%5.2%4.4%3.9%3.8%3.1%3.6%3.4%3.1%2.6%2.5%0.3%0.11%
Mar 202610.3%5.6%7.1%6.2%5.1%5.4%4.9%3.6%3.6%3.1%3.3%3.5%3.3%2.8%2.5%0.28%0.15%
Apr 202610.5%6.7%6.7%6.2%5.1%5.3%4.6%3.7%3.1%3.2%3.5%3.3%3%2.9%2.5%0.28%0.15%
May 202610.6%6.7%6.7%6.2%5%5.2%4.2%3.4%3.2%3.1%3.4%3.3%3.4%2.9%2.7%0.28%0.18%
Jun 202610.7%6.4%7.1%6.2%5%5.4%4.5%3.7%3.4%3.2%3.2%3.3%3.4%2.8%2.4%0.28%0.16%
Jul 202611.1%6.1%7.1%6.1%5.5%5.4%4.7%3.9%3.4%2.8%3.2%3%3.4%2.7%2.5%0.26%0.16%
Aug 202610.5%6.7%7%6.3%5.3%5.2%4.9%3.6%3.2%2.9%3%3.2%3.3%2.7%2.7%0.25%0.15%
Sep 202611.2%7%6.8%6.2%5.2%5.2%4.4%3.6%3.3%3.3%3.2%3.2%3.2%2.6%2.5%0.25%0.14%

How has the Jaguar and Lotus comparison changed over the last 12 months?

3 findings
  • Jaguar was ahead of Lotus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jaguar’s share of searches among car brands in the United States moved from 0.34% to 0.25%, and its estimated monthly branded searches moved from 234K to 168K.
  • Across the 12 months ending September 2026, Lotus’ share of searches among car brands in the United States moved from 0.13% to 0.14%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for United States car brands in September 2026?

1 change
  1. Estimated monthly branded searches for Jaguar in the United States fell 28.2% over 12 measured months, from 234K to 168K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Jaguar’s and Lotus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jaguar

3 branded search terms

  • jaguar cars
  • jaguar f pace
  • jaguar f type

Lotus

1 branded search term

  • lotus cars

How the Brand Demand Index is measured

Other head-to-heads among car brands

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